SEATTLE— Waggener Edstrom has moved to bolster its digital capabilities, inking a new partnership with digital marketing agency Garrigan Lyman Group (GLG).
The new partnership aims to expand the capabilities available to the agencies' clients. WagEd counts Microsoft and Volvo as key accounts while GLG works with T-Mobile, Babolat and Philips Healthcare.
Both firms, meanwhile, have offices located in Seattle and New York. “It’s no longer about telling a story in isolation,” said Melissa Waggener Zorkin, CEO, president and founder of WagEd in a statement.
"Only by bringing together all of your capabilities and channels to convey a collective idea can we move today’s audience to change behaviors and shift perceptions. GLG’s creative roots and digital know-how make them the perfect partner to expand our customers’ cross-channel impact."
WagEd is looking to revive its reputation for innovation after a few years of stagnant growth in the US.
Founded in 1993, GLG's digital expertise covers brand advertising, social campaigns, websites, retail environments, and app development. The agency was recently selected by IBM Watson to bring cognitive computing to life in marketing and advertising.
"We are like-minded with Waggener Edstrom in that they are intimately familiar with their clients’ customers and put that audience insight to work through smart, strategic campaigns," said Garrigan Lyman CEO, founder and principal Tim Garrigan. "Together, we can accelerate how we move from insight to concept to action, all while working creatively to bring those ideas to life."
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