NEW YORK—The global corporate practice of Waggener Edstrom Worldwide has launched WE Stakeholder Research to help clients identify, interpret and influence the perceptions and behaviors of multiple audiences.
WE-SR analyzes the perceptions of stakeholder groups such as investors, industry and financial analysts, employees, thought leaders, consumers and policy elites, as well as traditional and consumer-generated media. WE-SR studies changes and contrasts—the changes of perceptions over time and the contrasts between the perceptions of management teams and stakeholders. Findings provide the foundational intelligence for integrated influence plans designed to reach all constituencies that affect corporate reputations and valuations.
“The service brings a holistic focus and methodological rigor to areas of perception research traditionally dominated by anecdotal methods and silo-style single-audience research,” says Lev Janashvili, vice president of financial communications and leader of the WE-SR initiative. “The service is founded on our conviction that cross-audience integration of perception research yields more useful insights. WE-SR reflects our commitment to the thoughtful application of the most appropriate research methods to the unique research challenge of every client.”
WE-SR includes several service options: Integrated Multi-Audience Surveys, broad-spectrum cross-audience audits that form the foundation of integrated influence plans; WE-SR Financial, which identifies valuation disparities and isolates key Wall Street perceptions that may account for a mispricing or valuation gap; WE-SR QuickTakes, a unique planning and assessment tool designed to help companies effectively execute seminal announcements, including quarterly financial results, financings, public offerings, product milestones, and mergers and acquisitions.