TOKYO—Waggener Edstrom Worldwide is entering the Japanese market through a partnership with Actio, one of Japan’s leading independent public relations and marketing agencies. Actio has joined Waggener Edstrom Worldwide’s global alliance program, which includes current Asia Pacific alliance members in Australia, India and South Korea.
The agencies are already collaborating on shared client campaigns, and will be addressing a range of new client engagement opportunities from across WE’s global network of wholly-owned offices and WE alliance members.
According to Actio president Suga Nariyoshi: “As our clients’ audiences continue to grow and stretch across global markets, we believe that our participation in WE’s global alliance program will enable us to leverage WE’s advanced public relations technology and rich knowledge and experience of global markets to enhance our counseling and public relations activities.
“Competition in the Japanese market is becoming increasingly intense, and this is the right time to offer our clients new tools, international skills and expanded perspectives in order to improve their public perception and brand awareness in the external markets.”
Established in 2003 and located in Tokyo, Actio specializes in information technology, healthcare, automobile and corporate communications. Clients include Microsoft, NetSuite, and Sawai Pharmaceutical.