SEATTLE—Waggener Edstrom has promoted Jenny Moede to president of North America. Moede will continue to oversee the firm’s North America practices—healthcare, technology, consumer, public affairs, corporate and social innovation—and its Studio D digital operation while also taking on the leadership of our North America business development and marketing teams.

Moede started her career at WE in 1994 on the Microsoft corporate team, working on campaigns and programs in the accessibility, kids and learning, and community philanthropy spaces. She founded the firm’s healthcare practice in 2001, focusing on innovative companies in the life sciences. She has expertise in brand development, corporate image management, public affairs, and investor relations.

Before joining Waggener Edstrom, Moede worked in Washington, DC, at Edelman Public Relations Worldwide, providing media relations and public affairs support to clients nationwide.