NEW YORK—Nielsen Media Research has named Karen Watson senior vice president of communications for Nielsen and VNU’s media measurement and information group. Watson is responsible for overseeing the day-to-day functions of the communications department with particular emphasis on overall press relations, external communications, marketing support and communication to clients. She reports to Jack Loftus, chief communications officer, and is based in New York.
Watson was vice president of government relations, for Echostar Satellite, from 1996 to 2005, responsible for the development and implementation of legislative and regulatory strategy. Earlier, she was director of the office of public affairs for the Federal Communications Commission. Last year, she served on the Independent Task Force on Television Measurement, which recommended a number of improvements in its measurement services, including recruitment, communications and diversity initiatives to Nielsen.