ALISO VIEJO—Weber Shandwick has been selected as agency of record for Nolet Spirits U.S.A. to support the Ketel One Vodka brand on a national level following a competitive agency review. Ketel One Vodka is an ultra-premium vodka produced at the Nolet Distillery in Schiedam, Holland.
Weber Shandwick’s consumer and corporate practices will launch a proactive effort to raise the company's profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations and events.
“Weber Shandwick demonstrated a clear understanding of our brand and offers a breadth of experience in consumer marketing, spirits and corporate communications,” says William Eldien, president and CEO of Nolet Spirits U.S.A.