NEW YORK — Weber Shandwick has brought on journalist Vivian Schiller, who was most recently head of news at Twitter, as editor-in-residence, while also making Jennifer Sosin chair of global strategy and insights and Josh Gilbert executive creative director of global practices.
Schiller (pictured) has taken an advisory role at the firm as executive editor-in-residence, which involves working with Weber and its clients to "broaden thinking on media change and inspire brands to innovate the way they engage audiences in the digital era," according to an agency statement.
She will work with Weber's leadership on the firm’s Mediaco content consulting and publishing practice and seek out relevant third-party relationships. Most recently she was chair of global news at Twitter, where she set the strategy for partnerships with journalists around the world. Prior to Twitter, she oversaw the acquisition of MSNBC Digital Networks at NBC News, then a joint venture of Microsoft and NBCUniversal. Previously, she was president and CEO of NPR.
The firm also recently announced the appointment of Jennifer Sosin to chair of global strategy & insights and Josh Gilbert to executive creative director, global practices.
Sosin, who previously held the role of chief research strategist and before that was president of KRC Research (Weber Shandwick’s attitudinal research arm), now drives the firm’s strategic planning operations to integrate data, research and analytics across all levels of client service and throughout Weber's global practices, regions and employees.
As executive creative director, global practices, Gilbert drives the firm’s multi-disciplinary creative solutions. Gilbert previously held the role of executive vice president of creative at Weber, working with clients to create brand ideas and creative campaigns. This has included leading the agency’s work on Fisher-Price’s global television and digital advertising and working with MIT and Harvard to develop the brand for edX, the global online learning platform.