CHICAGO—Weber Shandwick has been named agency of record for Unilever’s Suave brand of personal care products. Suave is the seventh Unilever brand assignment picked up by the agency over the past 18 months. Other Unilever brands represented by Weber Shandwick include all laundry detergent, Q-tips, Mentadent toothpaste, ThermaSilk hair care products, Degree anti-perspirant, as well as the Unilever Bestfoods brand Ragú.
The Suave name has a 60 year heritage, and Suave products were is purchased by 61 percent of American households each year. The brand encompasses more than 300 personal care products including hair care, anti-perspirants/deodorants, facial care, body washes, body scrubs, bar soaps and hand and body lotions.
“We were impressed with the strategic thinking, creativity and energy Weber Shandwick brought to the table,” said Michelle Holland, director of public relations for Unilever home and personal care brands. “The firm has done very good work for our other brands and we’re delighted to have them as a part of the Suave team.”
Weber Shandwick’s co-presidents of consumer marketing Gail Heimann (in New York), and Cathy Calhoun (in Chicago), lead the Unilever account. “It’s rewarding to work with a company that really sees the value of public relations and uses it strategically to achieve its objectives, “ said Heimann. “We’re so pleased to be deepening our relationship with Unilever.”
LOS ANGELES—Beverly Hills Conference and Visitors Bureau, a division of Beverly Hills Chamber of Commerce and Civic Association, has selected Weber Shandwick as its agency of record. The firm’s travel and lifestyles practice will be responsible for implementing a multifaceted communications program to promote the city as a world-class business and leisure destination. The program will also include marketing partnerships and promotions, media relations and special events.
“As a full-service communications agency, Weber Shandwick gives Beverly Hills access to the resources that will raise our destination’s visibility beyond editorial pages,” said Kathryn Smits, director of the Conference and Visitors Bureau. “Those resources, combined with the expertise of the travel and lifestyles practice, were in line with what we were looking for in an agency.”
BLOOMINGTON, MN—MarineMax, one of the nation’s largest recreational boating retailers, has selected Weber Shandwick as its public relations agency of record. The firm will build regional and national brand awareness and provide strategic consumer marketing services.