NEW YORK—Anticipating an increasing demand by leading businesses for senior and cross-border media counsel, Weber Shandwick has formed a global strategic media group. The practice brings together corporate communication strategists and former journalists from Weber Shandwick operations in North America, Europe and Asia.
“Neither the media nor the business universe is restricted by traditional geographic boundaries,” says Harris Diamond, chief executive officer. “Our approach to thought leadership needs to be as global as the businesses we serve and the media who cover them.”
Key executives on the global team include Billee Howard and Jennifer Risi in New York and Nigel Roberts and David Yelland in London. Howard and Risi are corporate communication and financial media strategists with over two decades of combined industry experience. Yelland is a former editor of
The Sun and The New York Post, and Roberts worked as an anchor and editor at CNBC and for the BBC in London. Albert Shu, a former journalist and communications veteran, will run the Asian bureau out of Hong Kong.
In addition to media relations counsel, services of the new group include customized roundtables and events, legislative & regulatory media campaigns and strategic corporate and executive positioning.