SUNNYVALE, CA—Weber Shandwick has been selected as US agency of record for global networking company Netgear, following a competitive pitch. The firm began work in July, providing strategic public relations counsel, and consumer and trade public relations support for the company’s marketing initiatives.
“Weber Shandwick’s experience across both consumer and business focused technology, coupled with a strong pedigree in lifestyle marketing and product review management, is what stood out,” says Judy Hoffmann, senior director of worldwide marketing communications for Netgear. “The team’s experience was aligned with our focus on the needs of consumers and small - medium enterprises.”
Weber Shandwick mandate is twofold; to continue to expand the company’s brand among consumers and small business owners, while raising awareness of its proposition for security, storage and networking in the medium enterprise market.