MIAMI—Weber Shandwick has opened an office in Miami to enhance its capability to serve its clients’ expanding needs in the Latin America region. The firm hired Karina Diehl as an account director and she will work closely with Weber Shandwick leaders from practice hubs around the U.S. and Latin America as well as with The Axis Agency, Weber Shandwick’s multicultural marketing partner.
“Weber Shandwick’s presence in Miami further demonstrates our commitment to serving the communications and marketing needs of our global clients in this multicultural hub for the Caribbean, and Central and South American regions,” says Andy Polansky, president of Weber Shandwick.
Most recently, Diehl managed diversity communications for eight affinity groups on IBM’s corporate media relations team. She also managed all external media relations activities for several diversity programs, supervised IBM’s diversity public relations agencies, and was responsible for strategic communication plan development and implementation for community and marketplace audiences.
Before joining IBM, Diehl was a senior associate at Burson-Marsteller, where she managed U.S. Hispanic programs.