Weber Shandwick Pulls Out of Detroit; What's Next?
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Weber Shandwick Pulls Out of Detroit; What's Next?

The first casualty of consolidation is the Detroit office of Weber Shandwick Worldwide. The former Casey Communications was acquired by Shandwick in the late 80s, but has been closed “to reduce operating costs."

Paul Holmes

  DETROIT and OMAHA, August 24—When the Interpublic Group announced that it would merge its Weber Shandwick Worldwide and BSMG Worldwide units, there were hints that some of the smaller offices of both firms might be eliminated in the consolidation. The new firm, the world’s largest public relations agency, will focus its energies on winning blue-chip clients and serving them in major markets, and some offices in second tier markets just don’t fit into that strategy.
 
The first casualty of consolidation is the Detroit office of Weber Shandwick Worldwide. The former Casey Communications was acquired by Shandwick in the late 80s, but has been closed “to reduce operating costs,” according to Weber Shandwick spokeswoman Jackie Lustig.
 
General Motors, the largest client in the office, will now be served through the Weber Shandwick office in Cambridge, which had been working on the company’s e-GM initiative.
 
Meanwhile, the Omaha office of Bozell is undergoing changes amid suspicion that it may be the next to go. Doug Parrott, who heads PR operations in the Omaha office of Bozell, has left to become vice president of public relations, a 70-person advertising agency in nearby Lincoln.
 
Bozell was founded in Omaha in 1921 and for more than 60 years was the region’s leading advertising and public relations agency. It was acquired in 1986, and merged with Kenyon & Eckhart of New York, which later became part of True North Communications. Today it is an outpost of Bozell Group, which was acquired by IPG a month ago. IPG recently announced plans to cut 3,500 jobs and merge several offices.
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