MOJAVE DESERT—Weber Shandwick and its Powell Tate subsidiary have been providing public relations support to Mike Melvill, the veteran civilian pilot who recently became the first man to leave the earth’s atmosphere in a privately developed craft. Weber Shandwick was retained by SpaceShipOne to manage the communications strategy and media relations coordination for the flight. The work was
managed by Powell Tate | Weber Shandwick in Washington, D.C. and Weber Shandwick in Los Angeles.
Investor and philanthropist Paul G. Allen and aviation legend Burt Rutan teamed to create SpaceShipOne, which traveled to 100 kilometers (62 miles) into sub-orbital space above the Mojave Civilian Aerospace Test Center, a commercial airport in the California desert.
Weber Shandwick coordinated coverage of the event by the nearly 600 media attending the Mojave Desert launch, comprising 273 unique media outlets, with 21 percent of media from outside of the
United States. The firm’s efforts included establishing online media registration and creating an onsite, high tech media center offering electronic filing and broadband and wireless capabilities. Weber Shandwick also provided the pool video footage to the media, including cameras on the tarmac and on the
chase plane, to provide multiple angles of the flight.