What is the secret to Prime PR’s success?
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What is the secret to Prime PR’s success?

Right now, Sweden’s Prime PR must be the hottest consultancy in the world. The agency followed up its four-gold haul at this year’s SABRE Europe awards by winning two Gold Lions and three silvers yesterday at Cannes. In the following video (after the jump), Prime PR creative director Tom Beckman tells us what the “secret ingredient” is in his agency’s success. Meanwhile, word on the street is that the agency is attracting considerable acquisition interest from a variety of suitors.

Arun Sudhaman

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