WASHINGTON, D.C.— Widmeyer Communications has been selected by the U.S. Consumer Product Safety Commission to develop a major national campaign to better educate parents, caregivers, consumers and industry on swimming pool and spa safety. Working in partnership with OmniStudio, a D.C.-based strategy and design firm, Widmeyer will lead an integrated public relations campaign designed to reduce child drownings and entrapments.
According to CPSC Chairman Inez Tenenbaum. “CPSC and Widmeyer share a common commitment to using every means possible to reach the public with information needed to keep children safe in and around public and residential pools and spas.”
The campaign is a key part of the CPSC’s efforts to carry out the requirements of the Virginia Graeme Baker Pool & Spa Safety Act, federal legislation which mandates new requirements for pool and spa safety including a national education campaign to support compliance and raise awareness.
The campaign will target various audiences, including the public, the pool and spa community, state and local officials and the media. Campaign activities will include branding and logo development, materials development, traditional and digital media outreach, partnership management and information sharing and rapid response. The total value of the one-year contract award is approximately $3.5 million.