WASHINGTON, D.C.—Widmeyer Communications has landed a new $1 million account—and renewed another for $500,000—with the U.S. Department of Health and Human Services.
HHS hired Widmeyer to assist the Health Resources and Services Administration in raising awareness of the risks associated with poisoning, the expanding role played by the nation’s network of poison control centers in poison prevention and treatment, and emergency preparedness. The $1 million communications campaign for HRSA will educate the public about poison exposure prevention, the presence of poison control centers, and HRSA’s toll-free hotline.
HHS also renewed Widmeyer’s contract on the Take a Stand. Lend a Hand. Stop Bullying Now! Campaign, worth an additional $500,000. The new work includes expansion of the campaign’s communications and prevention resources, technical assistance and training, and additional promotional activities. To date, the campaign has garnered 87 million print news impressions and 153 million television PSA impressions, which have aired 14,000 times on 57 U.S. stations. The Stop Bullying Now! Web site currently receives 15,000-20,000 visitors per week.