WASHINGTON, D.C.—Public affairs agency veterans Tad Segal and Joe Clayton have launched Outreach Strategies, a full-service firm focused on advocacy communications, issues management, stakeholder engagement and media relations.
Segal and Clayton will focus on developing solutions for clients facing public policy, advocacy, crisis and corporate communications challenges in a variety of markets and sectors, with a focus on senior level strategy and implementation.
Clayton previously served as CEO of Widmeyer Communications for seven of his 15 years at the firm, supervising public affairs, research, health care, creative and interactive. He is a former government and public affairs executive at American Student Assistance, a New England higher education financial services company, and began his career in the U.S. Senate on the staff of former U.S. Sen. Alan Dixon.
Segal also recently left Widmeyer, having led the agency’s public affairs group serving major clients in transportation, labor, energy, climate and financial services. Segal also led the Washington, D.C., communications operation for United Parcel Service and served as communications director to former U.S. Sen. Alan Simpson. He is also a former producer for the McLaughlin Group, and was a state capital bureau reporter in Cheyenne, Wyo.
Outreach Strategies is the agency of record for the U.S. Climate Action Partnership, the leading alliance of major corporations and environmental NGOs seeking passage of climate legislation in the United States. OS also represents the Geneva-based World Business Council for Sustainable Development, an organization of global CEOs whose member corporations are actively developing sustainable business models in a resource- and carbon-constrained world.