NEW YORK—Williams Whittle Rothstein Public Relations has been selected to conduct a public education program on the role of alternative medicine in digestive diseases and disorders on behalf of ReNew Life Formulas. With an initial budget of $300,000, the program will entail educational initiatives and strategic alliances designed to address the growing role of alternative medicine in health care, with a special focus on digestive diseases and disorders.
“In the past year alone, ReNew Life has experienced an unprecedented growth rate of over 73 percent,” said Kelly McKnight-Goelz, director of marketing. “It became imperative that we expand our marketing capabilities to meet the demands and opportunities presented by these developments.”
The account will be managed by Melissa Skabich, senior account supervisor, with support from Richard Rothstein, agency president. WWR, founded in March of 2000, is the New York City-based public relations arm of the Williams Whittle Companies, an integrated marketing firm.