Wohl Follows Apotheker From SAP to HP
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Wohl Follows Apotheker From SAP to HP

Bill Wohl, most recently vice president of global communications at SAP, is joining Hewlett-Packard as senior vice president and and chief communications officer. He will be reunited with HP chief executive Leo Apotheker, who left SAP in February.

Paul Holmes

PALO ALTO— Bill Wohl, most recently vice president of global communications at SAP, is joining Hewlett-Packard as senior vice president and and chief communications officer. He will be reunited with HP chief executive Leo Apotheker, who left SAP in February and was appointed in September to replace former HP CEO Mark Hurd—who left amid a sexual harassment and expenses claim scandal.

 

Apotheker has attracted some controversy himself, largely as a result of his role in an intellectual property theft lawsuit involving his former employer and rival SAP.

 

But in a memo to HP staff, the new CEO suggested that Wohl’s role would involve communicating the company’s vision and future direction: “After spending two months listening and talking to HP employees, investors and shareholders, I believe that one of the ways to drive our entire business forward is to articulate the value and the richness of HP, shared vision for our products and services, delivered with a common voice.

 

To do so, he has created a new chief communications officer role, reporting directly to Apotheker and working alongside the company’s chief marketing officer. The latter position is expected to be filled soon, as the company completes its search for a replacement for Michael Mendenhall.

 

In addition to his time at SAP, Wohl also worked at technology services company DecisionOne and firearms manufacturer Remington.

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