TOKYO, April 18—Quality control is a tough challenge for even the best multinational public relations agencies; it’s even tougher for networks that bring together independently owned firms in markets around the world. But one network, the Worldcom Public Relations Group, is making a serious effort to address the challenge, introducing uniform management standards for members, scheduled to be mandatory by next year’s annual meeting.
The standards cover business planning, financial systems, campaign evaluation, client satisfaction, service delivery, operations consistency and training and development.
“No other public relations network has such stringent standards for its members,” said group chairman Joe Epley of North Carolina’s Epley Associates. “Their adoption helps ensure that Worldcom’s current and future member firms meet rigorous criteria for excellence and maintain that level of performance year in and year out. That, in turn, helps ensure that our existing and potential clients are receiving consistently outstanding service around the world.”
At the same time, Worldcom announced that Epley’s successor as chairman will be Shuji Hirose, of AZ Worldcom Japan. The group also admitted a new partner, Apex Communications Consultants of Taipei, and announced the formation of a new financial services group, including members who serve clients in the banking, insurance, and financial technology sectors.