MUNICH—The Worldcom Public Relations Group, a network of independently owned public relations counseling firms, has devised a PR package to help GSMA Mobile World Congress exhibitors ensure effective press coverage from their presence at the show. The package provides one-on-one interviews with reporters selected by the client, as well as comprehensive PR support during the show.
Clients can tailor the package to their needs and budget and focus on meetings with publications from one or multiple countries. Worldcom members in the selected countries will set up the meetings between the client and the relevant journalists, while providing a point of contact for both sides throughout the event.
Says Crispin Manners, chairman of Worldcom PR Group’s EMEA board and director of service innovation at U.K. agency Kaizo: “First, customers benefit from the same quality and results-oriented approach common to all Worldcom’s EMEA offices. Second, the package provides them with a one-stop shop for all their PR needs at the show, increasing efficiency and consistency. Third—and most importantly—it ensures a judicious use of PR budgets while delivering maximum value from them.”