WowWee Group Names 360 Agency of Record
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WowWee Group Names 360 Agency of Record

360 Public Relations has been named North American agency of record for WowWee Group Limited, a designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products.

Paul Holmes

BOSTON—360 Public Relations has been named North American agency of record for WowWee Group Limited, a designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. 360PR will introduce WowWee’s 2008 line at the Consumer Electronics Show in Las Vegas.

“360PR brings a unique blend of electronic entertainment, home tech and parenting expertise, as well as a track record of results employing both traditional and new media strategies,” says Amy Weltman, vice president of marketing for WowWee USA.

In 2007, 360 formalized a digital media practice, launched several social media campaigns, and expanded its 360PR MomSquad, which brings a parent perspective to agency campaigns.
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