WASHINGTON, D.C.—Less than a month after buying Austin-based public affairs firm Public Strategies, WPP has acquired the Dewey Square Group, a firm that specializes in grassroots advocacy, coalition building, public affairs communications and strategic marketing. It will continue to operate independently while drawing on WPP’s global resources.
Charles Campion, chairman of DSG, who founded the firm with Charles Baker and Michael Whouley in 1993, will continue in that role. The firm is known for using political campaign techniques to meet the challenges of corporate, national advocacy and political clients, working for Fortune 500 companies, national advocacy groups, major trade and professional associations and leading non-profit organizations.
“Dewey Square is a unique company with a very specialized practice,” said Howard Paster, WPP executive vice president in charge of the company’s public relations and public affairs activities. “There are no more than a handful of companies that can do what they do and nobody does it better. WPP’s goal is to help them continue to succeed and to grow even stronger.”
DSG operates offices in Washington, DC, Boston, Sacramento, San Francisco, Los Angeles and Tampa, and maintains a comprehensive national grassroots network of local public affairs managers across the country.