FWV will be responsible for providing comprehensive media relations activities for the XFC brand of mixed martial arts. MMA is the fastest growing one-on-one combat sport in the world. XFC has set itself apart from other forms with its unique brand of cage fighting and involvement with the United States Armed Forces. All military members, past and present, are given free entry to every XFC event.
“FWV’s track record of building strong brands and delivering impressive media results, along with its deep connections in the Southeast markets where we host many of our events, makes them an ideal strategic partner in helping us grow our brand,” said John Prisco, president and CEO of XFC. “I was impressed by the team’s creative insights and the depth of its knowledge of the marketplace. I believe they are uniquely qualified to launch XFC into the next stratosphere of MMA promotions.”