LONDON--Zeno Group, the Edelman subsidiary that expanded to Europe last year, has named Katie Taylor as director of its UK consumer practice.
Taylor joins from consumer PR firm Lexis, where she worked as a board director on clients including Dove, Flora, Kingsmill, Slim.Fast, Sure Men and Vaseline.
In her new role, she will focus on growing Zeno’s consumer client roster and talent from Zeno’s London office, and will also work closely with the broader global consumer team across Zeno Asia and North America.
Taylor will report to Steve Earl, Zeno Europe MD.
“Katie joins us with an enviable track record of client success and standout creativity at top agencies," said Earl. "She also has the character and personality to make our consumer practice thrive at a time when clients want public relations to drive more returns across their business and become more of a commercial weapon.”
“Like all of us at Zeno, Kate is fearless about challenging convention with fresh thinking and finding new ways to tap the opportunities public relations now offers,” Earl said.
Prior to her time at Lexis, Taylor spent six years as a senior associate director at Hill + Knowlton in London. Before that, she worked at Cake.