CHICAGO—Zeno has named Bridget Brennan, who has served as managing director of the Chicago location for five years, to a new role leading the international expansion of Speaking Female, the agency’s women’s marketing capability. Steve Singerman, who is joining Zeno from Hill & Knowlton, will take over as the office’s new managing director.
Singerman was previously head of the U.S. marketing practice at H&K. Prior to that, he served as executive vice president and managing director for consumer marketing and healthcare at Edelman Chicago, where oversaw the firm’s consumer marketing and healthcare units. He has also served as a senior vice president/group manager at Ruder Finn Public Relations and Ketchum Public Relations.
During her seven-year tenure at Zeno, Brennan has developed programs for blue-chip companies including United Airlines, Whirlpool, Johnson & Johnson, Jose Cuervo, Colgate-Palmolive, Sprint PCS, Evenflo, AT&T Wireless and Whirlpool. In this new role, she will be responsible for expanding the women’s marketing offering throughout the Zeno network.
Zeno has offices in New York, Chicago, San Francisco, Washington, D.C., Seattle and London, and is a subsidiary of Edelman.