SAN BRUNO, CA—Cord Blood Registry, a cord blood stem cell processing and cryopreservation service, has hired David Zitlow as senior vice president of corporate communications. Zitlow joins CBR from GolinHarris, where he was the executive vice president and director of the healthcare practice and will be responsible for directing corporate reputation and positioning, media relations, advocacy relations, issues management, public policy and internal communications. He will also serve as a member of CBR’s executive management team.
“Building and enhancing our reputation and relationships with all of our key stakeholders is a priority for CBR,” said Tom Moore, chief executive officer of CBR. “Dave’s broad communications experience combined with his understanding of our culture and knowledge of our industry makes him uniquely suited to lead this important function for our company.”
In addition to leading the healthcare practice at GolinHarris, Zitlow managed many of the agency’s largest accounts including Bristol-Myers Squibb, Johnson & Johnson and GlaxoSmithKline, and helped double the size and scope of the practice. Prior to GolinHarris, Zitlow held leadership positions at Manning, Selvage & Lee and earlier in his career worked at McDonald’s Corporation and Abbott Laboratories.