Zwiebaum Joins Ogilvy to Lead Global Corporate Practice
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Zwiebaum Joins Ogilvy to Lead Global Corporate Practice

Kiersten Zweibaum has joined Ogilvy Public Relations Worldwide as managing director and global head of the corporate practice. Zweibaum comes to Ogilvy PR from WPP sister agency GCI Group, where she was the director of its global corporate practice.

Paul Holmes

NEW YORK—Kiersten Zweibaum has joined Ogilvy Public Relations Worldwide as managing director and global head of the corporate practice. Zweibaum comes to Ogilvy PR from WPP sister agency GCI Group, where she was the director of its global corporate practice. As she did at GCI, she will operate out of both the New York and London offices.

 

As managing director, Zweibaum will provide strategic leadership for corporate clients across the Ogilvy PR network, with a focus on helping clients build and maintain their corporate reputations, issues and crisis management, employer branding, CSR, influencer relationship building and strategic media relations. Her sector experience includes financial services and banking, transportation, commercial and residential property, retail, and consumer products.

 

While at GCI Group, Zweibaum was responsible for the operational and business leadership of the practice and focused on clients such as Darden Restaurants, CitiSmithBarney, Nike, British Airways and Goodman. Prior to joining GCI Group, Zweibaum was at Ketchum where she served as senior vice president and associate director of its corporate practice.

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