Podcast: Can A Brand Be Your Best Friend?
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Podcast: Can A Brand Be Your Best Friend?

Latest Echo Chamber episode explores research into making brands more 'human'.

Holmes Report

Podcast: Can A Brand Be Your Best Friend?

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The latest episode of the Echo Chamber podcast looks at how changing family dynamics are forcing brands to rethink their traditional marketing strategies. Zeno MD of global strategy and insights Therese Caruso joins the show to discuss the group's 'Human Project', a research study that explores how brands can become more like people's "best friends".



The Echo Chamber podcast is produced by Markettiers4DC.

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