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Podcast: Women In PR Leadership, The Rise Of W2O Group
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Podcast: Women In PR Leadership, The Rise Of W2O Group

New Echo Chamber podcast explores the gender imbalance at the top of the PR industry, and also examines the rise of US PR firm W2O Group.

Holmes Report

Podcast: Women In PR Leadership, The Rise Of W2O Group

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Aarti Shah's groundbreaking analysis of female leadership in the PR industry is explored in the latest Echo Chamber episode. Ketchum president Barri Rafferty joins Aarti to explore why there so few female CEOs, particularly at the bigger PR firms. "The data is a little bit depressing," admits Rafferty.

In the second part of the show, Aarti is joined by Arun Sudhaman to examine the rise of W2O Group, the fast-growing, innovative US agency that still retains a surprisingly low profile. Will the firm's new, comedic, corporate video change all that?



The Echo Chamber podcast is produced by Markettiers4DC.

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