2013 PR Trend Forecast
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

2013 PR Trend Forecast

The Holmes Report calls in global experts from a variety of sectors to tell us about the PR trends that will define 2013.

Holmes Report

The Holmes Report's annual multi-part series explores how various trends will affect the growth prospects for key public relations disciplines:

Consumer Marketing: Profit and purpose collide as brands look to convince convince people of their values.

Financial: Barclays comms head Stephen Doherty leads the call for greater responsibility from banks.

Technology: Broader skillsets will significantly impact a sector that continues to lead change in the PR industry.

Digital: A pivotal year for social media and analytics beckons.

Corporate: The blurring of the line between consumer branding and corporate reputation and the importance of leadership from the very top.

Healthcare: An industry in flux reckons with the patent cliff and social media challenges.

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2013 Trend Forecast
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