Gold SABRE Finalists
Charting the future of public relations
Holmes Report
CEO

Gold SABRE Finalists

Paul Holmes

BUSINESS-TO-BUSINESS MARKETING (EXISTING PRODUCT)       

Surfaces That Inspire – Launch OF the First Ever DuPont Corian Design Studios

DuPont with Ogilvy Public Relations Worldwide

HP Brings Web-Connected Printing to the Masses

Hewlett-Packard with Porter Novelli


Intuit Money Matters Town Hall Series

Intuit with Access Communications

Taking Consur "Mobile"   
Concur with Weber Shandwick

Cloudera Distribututors for Hadoop

Cloudera with Page One PR


BUSINESS-TO-BUSINESS MARKETING (NEW PRODUCT)  

Expanding the Soy "Health Halo" to Health Professionals

United Soybean Board with Publicis Consultants | PR, SmithBucklin and Communiqué Inc.

Essential Repair Product Launch
Pureology Serious Colour Care

Launching Ink from Chase: Delivering Big to Small Businesses

Chase Card Services with Ketchum


New Financial Services Company Seizes an Opportunity in a Crisis

Allonhill with Linhart Public Relations


Alteon is Back   

Radware with Ruder Finn



BUSINESS-TO-CONSUMER MARKETING (EXISTING PRODUCT)       

HomeAway “S.O.S. (Save Our Summer) Vacation Program

HomeAway with MM2 Public Relations


Bridesmaid for Hire: Dr Pepper Bids its Way to the Altar

Dr Pepper Snapple Group with Ketchum

Foster Farms Says No to Plumping

Foster Farms with Fineman PR


Hershey's Bliss Invites Consumers to Share the Bliss   

The Hershey Company with JSH&A Public Relations

Barbie Celebrates 50 Fabulous Years 
Mattel with Ketchum


BUSINESS-TO-CONSUMER MARKETING (NEW PRODUCT)       

Starbucks VIA Ready Brew Preview and Launch
Starbucks Coffee Company with Edelman

Building Pre-Launch Demand: Word of Mouth Launch for Dove Visibly Smooth

Unilever – Dove with Zocalo Group

McCafe Redefines Affordable Luxury at McDonald’s 
McDonald's with GolinHarris

Introducing nook…and Igniting an eBook Revolution
Barnes & Noble with Fleishman-Hillard

Honestly Sweet, Truvia Natural Sweetner: Zero Calories
Cargill with RF | Binder Partners


INTEGRATED MARKETING       

Launch of LATISSE and LATISSE Wishes Campaign

Allergan, Inc. with Chandler Chicco Agency


AirTran Airways Rolls Out Wi-Fi   

AirTran Airways with Cramer-Krasselt Public Relations


What Would You Do for a Klondike Bar…Now?

Unilever Klondike with GolinHarris


Hilton Takes Off with Up In the Air Film Partnership

Hilton with Cohn & Wolfe

NBC Talent and Liberty Mutual Spark a Mutual Conversation on Personal Responsibility

Liberty Mutual Group with Ketchum

 

CHANGE MANAGEMENT       

Foster Farms Saves Entire Northeast Region of Louisiana

Foster Farms with Fineman PR

Our Path Forward The Next Step: The Integration of Wyeth

Pfizer

   
The War of Whisper Campaigns: Building Momentum for an Unknown Bidder

Emerisque with MWW Group

Going Public Against Great Odds to Save Limbs

Cardiovascular Systems, Inc. with Padilla Speer Beardsley


Fueling Change: American Airlines Gets Fuel Smart

American Airlines with Weber Shandwick


CORPORATE IMAGE       

The 2009 Hormel Foods Corporate Reputation Program   

Hormel Foods with Burson-Marsteller

GE healthymagination

GE with Edelman

Southern California Edison/Edison International 2009 Branding Campaign

Southern California Edison and Edison International and Winner & Associates

Chase Ultimate Rewards Launch – Positioning Chase as in “Their Customers Corner”
Chase Card Services with Ketchum

IBM: Smarter Branding for a Smarter Planet
IBM with Stone Yamashita and VSA

 

EMPLOYEE COMMUNICATIONS       


Making the Case: Measuring the Value of Employee Engagement at Northwestern Mutual

Northwestern Mutual with Gagen MacDonald and EMPA Research

Centura Health  2020 Strategic Plan Internal Communications Campaign   

Centura Health with Vladimir Jones


Boston Scientific: Intranet of the Future   

Boston Scientific   

Rallying Employees Behind "Our Brew" at Molson Coors

Molson Coors Brewing Co. with Insidedge and WhatIF!


Pfizer: Think Science Now

Pfizer with Widmeyer Communications   

 

EXECUTIVE LEADERSHIP       

Novartis CEO Offers Courage, Vision and Leadership in the Face of Economic and Industry Turmoil

Novartis AG with Ruder Finn  


Riding Shotgun with Papa  - “Papa” John Embarks on Road Trip to Reunite the Long-Lost Camaro

Papa John's International with Fleishman-Hillard


Dow Corning's "Making America a 21st Century Solar Power" Campaign

Dow Corning with APCO Worldwide 

  
OpenCuba.org: Connecting Americans and Cubans Through the Freedom of Travel

Orbitz Worldwide with Brodeur Partners


Communicating Solutions to a Crisis

NYU Stern with RF | Binder Partners



 

FINANCIAL COMMUNICATIONS       

Restoring Confidence and Driving Reputation in an Economic Crisis   

Novartis with Ruder Finn

No Brakes for Monro Muffler!

Munro Muffler Brake with FD

Ogilvy PR Helps ChangYou.com Master the IPO Game   

ChangYou.com with Ogilvy Public Relations Worldwide


Launching One of 2009's Biggest Biotech Stock Stories   

OncoGenex Pharmaceuticals with Porter Novelli


A Growing Curve of Refreshment: The Coca-Cola Company’s Roadmap for Winning

Coca-Cola Company with FD

 

CAUSE-RELATED MARKETING       

Addressing Psoriasis: A Fashion-Forward Campaign to Empower Peoplewith Psoriasis

Amgen/Pfizer with Porter Novelli

Astellas and Donate Life America Partnership for Organ Donation

Astellas Pharma with GolinHarris

Quaker Start with Substance Campaign   

Quaker Oats with Edelman

The Depend Campaign to End Prostate Cancer   

Kimberly-Clark with Taylor

Iams Home 4 theHolidays Continues Its Mission to Eradicate Pet Homelessness   

Iams with PainePR

 

COMMUNITY RELATIONS       

Geek Squad and the FCC Team Up to Convert Consumers to Digital TV

Geek Squad with Ketchum

Hebrew National Shares Quality Time with Moms   

ConAgra Foods with Ketchum

Boehringer Ingelheim Healthy Families Campaign   

Boehringer Ingelheim with GolinHarris

Low-Income Customer Assistance Initiative   

Entergy Corporation   

The Safe Driving Talk   

State Farm Insurance with Weber Shandwick

CORPORATE SOCIAL RESPONSIBILITY       

Big Business for Small Farmers   

TransFair USA  with Carmichael Lynch Spong

“Exploring Trees Inside and Out” Traveling Exhibit

Doubletree Hotels with Cohn & Wolfe

Yellow School Buses Go Green: The Search for America’s Greenest School

IC Bus (Navistar) with Ketchum

Novartis: Raising Awareness of Malaria through Student Voices

Novartis Pharmaceuticals Corporation with Ruder Finn

Pampers/UNICEF: One Pack = One Vaccine – Year Two

Pampers with PainePR

 

SOCIAL MARKETING       

N.E.D.: No Evidence of Disease   

N.E.D. with NewscastUS, City Girl Media, Go Media PR and Two Sheps That Pass


That Guy! Alcohol Abuse Prevention Education Campaign

Department of Defense/TRICARE Management Activity with Fleishman-Hillard

The National Caregiver Outreach Campaign   

The Center for Medicare and Medicaid Services with Ogilvy Public Relations Worldwide


September 11 National Day of Service   

MyGoodDeed with PainePR

SweeTango: Dancing into the Produce Aisle

Next Big Thing with Fast Horse


Gold SABRE nominees continued here: http://www.holmesreport.com/story.cfm?edit_id=11261&typeid=10

Complete list of Silver SABRE nominees

Complete list of Bronze SABRE winners

Complete list of Iron SABRE winners

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