Gold SABRE Finalists -- Continued
Charting the future of public relations
Holmes Report
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Gold SABRE Finalists -- Continued

Paul Holmes

CORPORATE MEDIA RELATIONS (BUSINESS MEDIA)       

American Express OPEN and Government Contracting   

American Express OPEN with M Booth & Associates

Siemens: Answering the World's Toughest Questions   

Siemens with Weber Shandwick


Elevating Intelligence, Earning Credit   

TransUnion with GolinHarris

CEO Josh James in Fortune's 40 Under 40 and Feature Story

Omniture, An Adobe Company with OutCast Communications

Recasting IBM's Image for a Smarter Planet   

IBM with Ketchum and Text 100 Public Relations

 

CORPORATE MEDIA RELATIONS (TRADE MEDIA)       

American Express OPEN and The PlumCard   

American Express OPEN with M Booth & Associates


Searing Calphalon Unison in the Heads and Hearts of America’s Goddesses

Calphalon with Carmichael Lynch Spong


Omni Hotels Offers Unique Meeting Incentives   

Omni Hotels with Weber Shandwick


“Salt 101” Spices Up Diamond Crystal Salt   

Cargill with Carmichael Lynch Spong


The Red Consultancy with McAfee: McAfee Reveals the Carbon Footprint of Spam E-Mail. Save the Planet with a Spam Filter

McAfee, Inc. with The Red Consultancy

 

PRODUCT MEDIA RELATIONS (CONSUMER RELATIONS)       

Miller High-Life One-Second Ad

Miller High Life with Dig Communications

MaggieMoo's Tax Day E-Cone-omic Stimulus Package

MaggieMoo's Ice-Cream and Treatery/NexCen Brands, Inc. with Ogilvy Public Relations Worldwide

Do the Potty Dance! Pull-Ups Training Pants

Kimberly-Clark Pull-Ups with Edelman

Beauty Is Only Screen Deep

Daily Makeover with 104° West Partners

Thinking "Inside the Box": Establishing Dunkin' Donuts Coffee and Donut Leadership   

Dunkin' Donuts with RF | Binder Partners

 

PRODUCT MEDIA RELATIONS (TRADE MEDIA)       

Redefining and Reclaiming Trane's Leadership Position with Trade Medoa

Trane with Carmichael Lynch Spong

Overtake the Future   

EMC with OutCast Communications


Blonde Glam Collection Launch   

Redken 5th Avenue NYC


VeriSign: Wielding Your Mobile Phone to Fight Fraud

VeriSign, Inc. with Weber Shandwick


Launching Windows 7   

Microsoft with Waggener Edstrom Worldwide

 

NEW & DIGITAL MEDIA       

Kodak: Megan Fox and the Search for the Yellow Rose Boy   

Eastman Kodak Company with Ketchum

Taking Charge of Cold and Flu…Wirelessly and Online

Matrixx Industries, Inc./Zicam LLC with GolinHarris


Staycations Suck   

Last Minute Travel with Weber Shandwick

Sara Lee Deli: Sharing Mama Sagas

Sara Lee Deli with O'Malley Hansen Communications

"Now You're Tweeting", Pizza Hut's Search for a Twintern   

Pizza Hut with Zeno Group

 

BLOGGER OUTREACH       

Experiencing Princess Cruises 140 Characters @ a Time: The First-Ever Twitter Press Cruise

Princess Cruises with GolinHarris


Pledge Multi-Surface: How I Clean Now   

SC Johnson with Edelman

Evian Roller Babies Skate Into Digital History   

Evian Natural Spring Water with  MS&L Group

Intel Insiders   

Intel Corporation with Ogilvy Public Relations Worldwide

Mom Bloggers Tune-In to PBS

PBS with 360 Public Relations

 

CRISIS MANAGEMENT       

Neverland Ranch   

Colony Capital with Davies  

Protecting Pork Sales During the "Swine Flu" Pandemic   

National Pork Board with Weber Shandwick

Keeping Harrah's Competitive   

Harrah's Entertainment with MWW Group

GM Reinvention   

General Motors with Weber Shandwick

Preserving a Brand After the Largest Data Breach in U.S. History   

Heartland Payment Systems with Levick Strategic Communications

 

ISSUES MANAGEMENT       

Novel H1N1 Influenza Preparedness for Hormel Foods

Hormel Foods with Burson-Marsteller

Protecting a Trusted Brand During Labor Negotations With Real-Time Conversation

Walgreens with Fleishman-Hillard

U.S. Travel Association's "Meetings Mean Business" Campaign    U.S. Travel Association    APCO Worldwide

KODACHROME’s Retirement: Developing a Positive Image

Kodak with Ketchum

Zhu Zhu Pets Issues Management   

Cepia LLC with Zeno Group

 

PUBLIC AFFAIRS       

Nashville for All of Us Campaign   

Nashville for All of Us with McNeely Pigott & Fox


Stand Up for Veterans   

Disabled American Veterans with Hyde Park Communications

Mapping the Epidemic to Save Liveas: The National HIV/AIDS Atlas

Gilead Sciences, Inc. with Gibraltar Associates

OpenCuba.org: Connecting Americans and Cubans Through the Freedom of Travel

Orbitz Worldwide with Brodeur Partners

 

Smoke-free NC    

American Cancer Society with Capstrat

 

MULTICULTURAL COMMUNICATIONS       

Foster Farms Educates the Community: The Real Meaning of "Natural"
Foster Farms    Fineman PR

McDonald's Education Initiative Empowers Hispanic Communities   

McDonald's with VPE Public Relations


Kmart National Layaway Week   

Sears Holdings with Flowers Communications Group in partnership with Euro RSCG Worldwide PR

Kaplow and State Farm Tackle America’s Weightiest Challenges: Obesity

State Farm Insurance with Kaplow

My Gay Games Rock! Cleveland Winds Bid for 2014 Gay Games   

Cleveland Synergy Foundation   

 

MARKETING TO WOMEN       

Chocolate Milk as "The Official Drink of Halloween"   

Milk Processor Education Program (MilkPEP) with Weber Shandwick

Only in a Woman's World: Frito-Lay Welcomes Women Back to the Snack Aisle

Frito-Lay with Ketchum, KSE and Zocalo Group

GoGirl! Building a Brand Worth Standing For   

FemMed with Risdall McKinney Public Relations

Breyers Smooth & Dreamy Webisodes   

Unilever/Breyer with GolinHarris

Florida Grapefruit Hits the Red Carpet   

Florida Department of Citrus with GolinHarris

 

MARKETING TO YOUTH       

Stuck at Prom: Marketing Duck Tape to Teens

Duck Tape with Liggett Stashower


SKIN MATTERS: Pumping Up the Volume with Retin-A Micro PUMP

Ortho Dermatologics with Rx Mosaic Health


Cartoon Network's Get Animated Campaign   

Cartoon Network   

LG US National Texting Championship   

LG Mobile Communications with Ogilvy Public Relations Worldwide

Fuel Up to Play 60   

National Dairy Council (NDC) with Edelman

 

PUBLICITY STUNT       

Cranberry in the Spotlight   

The Dial Corporation, a Henkel Company with Marina Maher Communications

The Goodyear Fuel Max Challenge   

Goodyear with Coyne Public Relations

The World's Largest Pool Party Hosted by the City of Las Vegas

Las Vegas Convention and Visitors Authority with R&R Partners

No Name Brings Home the Bacon   

No Name Premium Meats & Seafood with Tunheim Partners

World's Largest Boot Takes a Stroll Down Main Street

Red Wing Shoes with Beehive PR


 

Gold SABRE nominees continued here: http://www.holmesreport.com/story.cfm?edit_id=11262&typeid=10
Complete list of Silver SABRE nominees

Complete list of Bronze SABRE winners

Complete list of Iron SABRE winners

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