Silver SABRE Finalists -- Continued
Charting the future of public relations
Holmes Report

Silver SABRE Finalists -- Continued

Paul Holmes


Xbox 360 at E3 2009   

Microsoft Xbox 360 with Edelman


Lutron Electronics: Saving Energy Beautifully With Lighting Controls

Lutron Electronics with Carmichael Lynch Spong

e-Textbooks for the iPhone   

CourseSmart with Kwittken & Company

Sony Reader: Make Room on the Shelf   

Sony Digital Reading Division with Racepoint Group

That's iNGENIOUS! Challenge   

iRobot Corporation with Fleishman-Hillard



ARM: The Chip Company that Dares to Battle Intel   

ARM with Racepoint Group

How to Make 18-Year-Old Technology New Again: Xerox Launches its First High-Speed Solid Ink Printer

Xerox Corporation with Text 100 Public Relations

“Taking Imaging to the Extreme” SanDisk Extreme Pro Launch Campaign   

SanDisk with Cohn & Wolfe

Nintendo Keeps its "i" on the Future of Hand-held Gaming

Nintendo of America with GolinHarris

The Truth Isn't Always in the Numbers: AMD and Bite Communications’ Campaign For Accurate Battery Life Metrics

Advanced Micro Devices with Bite Communications



The Security Expert Arms Race   

ESET with Schwartz Communications

A High Impact Launch for a Post-Carbon Economy   

Hara Software with Outcast Communications

Paving the Way to M&A: Trade Media PR Supports Key Business Objectives

Antenna Software with Articulate Communications, Inc.

Wii Sports Resort Launch Campaign   

Nintendo of America with GolinHarris

Panda Security Cloud Antivirus Beta Launch – Model for Inegrated PR and Social Media Marketing

Panda Security with Bateman Group



Calling All Communities   

U.S. Cellular with Carolyn Grisko & Associates

Sing to Win: Taylor Swift Karaoke Contest for Verizon FiOS

Verizon FiOS with Winning Strategies

Taking Video Over the Edge   

Edgeware with VisiTech  PR

AT&T Insider: A Leading-Edge Intranet Portal for a Company at the Forefront of Digital Innovation

AT&T with Fleishman-Hillard

Out with the Old, In with the New: Juniper Rebrands Itself

Juniper Networks with Weber Shandwick


WEB-BASED BUSINESS Safe Search Schools with Taylor

Let's Make a Daily Deal: Reinvigorating the eBay Brand

eBay with Edelman

Vote AOL Running Man Campaign   

AOL with Porter Novelli

Yahoo! Brand Revitilization Campaign   

Yahoo! With OutCast Communications

Microsoft Introduces Bing, Its “Decision Engine”

Microsoft Bing with Waggener Edstrom Worldwide



"Arming" the Country for Flu Season   

Walgreens with Ketchum

Clearasil Pimple Blocker Pen Dance Battle   

Clearasil/Reckitt Benckiser with Lippe Taylor

I Don't Want to Miss…

The Clorox Company with Ketchum

NEA and Clorox Teacher Donation Program   

The Clorox Company with Ketchum

Metamucil: Not Just Your Grandma's Fiber-based Laxative   

Procter & Gamble with MS&L Group



CHOP vs Horizon Campaign   

The Children's Hospital of Philadelphia with The Marcus Group

A Prescription for Change: Putting Medication Safety into Practice

Medco Health Solutions with Coyne Public Relations

Launching Personalized Health Care in the Internet Age   

Mayo Clinic and Microsoft Corp with Padilla Speer Beardsley

Clearly Better: High-Def, Low-Dose CT

Fairfax Radiological Consultants (FRC) with Qorvis Communications Work Done by Virilion

American Academy of Pediatrics with Virilion



Increasing Awareness of a Device for Mobility Issues

Bioness with Schwatz Communications

Bayer Diabetes Care and Nick Jonas Create a New Symbol of Support

Bayer Diabetes Care with MS&L Group

Miracle Treatment of Lifelong Scars   

Lumenis with Lippe Taylor

Right Scan at the Right Time Saves Lives and Dollars

Medical Imaging and Technology Alliance with Powell Tate

Driving Data Publicity on a Global Scale – MADIT-CRT and Boston Scientific

Boston Scientific with WCG



New Way RA: Raising Awareness While Reaching the Right Audience

Centocor Ortho Biotech with Tonic

Patchwork of Hope Network (P.H.N.) Sewing Together Hope for a Life After Shingles

Endo Pharmaceuticals with GCI Health

Asthma Storybook Campaign: Breathless Bethany Buttercup

Schering-Plough with Zeno Group

Don't Blow It: The Nasal Allergy Game   

Schering-Plough with Edelman

Don't Play with the Flu   

MedImmune with Fleishman-Hillard



CRN Foundation with CRT/tanaka

Doing Nothing is Not an Option: Business Roundtable’s 2009 Campaign for Health Care Reform

Business Roundtable with Edelman

The Feed the Pig Campaign   

AICPA with The PR Consulting Group

Bread Art Project   

Grain Foods Foundation with Mullen

Achieve Better Health with Nutrient Rich Foods Symposium

The Nutrient Rich Foods Coalition with FoodMinds


Science Chicago: Life's a Lab   

Museum of Science and Industry with Carolyn Grisko & Associates

International Civil Rights Center and Museum   

International Civil Rights Center and Museum with RLF Communications

Harry Potter: The Exhibition   

Chicago’s Museum of Science and Industry with Public Communications

Goddard Schools: the Innovative Choice in Child Care

Goddard Systems with Child's Play Communications


VDMFK with Llorente & Cuenca


Green Diplomacy: Brazil’s Success Bridging Developed and Developing Countries at COP15

Brazilian Secretariat of Social Communication (SECOM) with Fleishman-Hillard and CDN

Army Strong on Earth and Beyond   

U.S.  Army with Weber Shandwick

A Well-Informed Mom – Educating Moms on the Signs of MRSA

The Centers for Disease Control and Prevention Foundation with Porter Novelli

Building a New Global Georgia   

Georgia Department of Economic Development with GolinHarris

World Medical Tourism and Global Health Congress Presence   

Mexico City with The Axis Agency



Elephant Odyssey Launch   

San Diego Zoo with Burson-Marsteller

The Commission on Climate and Tropical Forests

The Packard Foundation with Glover Park Group

Beyond the Classroom: Siemens Foundation in the Spotlight

Siemens Foundation with Weber Shandwick

The Your Choice to Empower Campaign   

The Allstate Foundation with Fleishman-Hillard

Limeades for Learning   

Sonic Drive-In with Barkley Public Relations


Complete list of Gold SABRE nominees

Complete list of Silver SABRE nominees

Complete list of Bronze SABRE winners

Complete list of Iron SABRE winners

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