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Canon Australia Selects Ogilvy For Consumer Imaging Brief

Asia Pacific

Holmes Report 17 Sep 2011

SYDNEY—Canon Australia has appointed Ogilvy Public Relations Australia to handle public relations for Canon Consumer Imaging. Ogilvy replaces Hill & Knowlton, which held the account for nine years, and will start work October 1.

According to Andrew Giles, public relations manager for Canon Consumer Imaging, ‘’We were looking for a team to take public relations to the next level and Ogilvy PR presented an outstanding, thoughtful and creative pitch. ’What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results.”

The relationship with Canon Consumer Imaging will involve Ogilvy Public Relations in product and brand PR and thought leadership in the area of consumer marketing and adds to the Canon Business Imaging account which Ogilvy Public Relations won in December 2010.



Category : Consumer

Tags : Consumer technology

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Vincent Baby @Vincent Baby

@RobinHicks_ @ashleymadison @holmesreport seems a bit of a non starter in today's Thai moral order environment (methinks)

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Damien M-E @Damien M-E

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Manish Kalghatgi @Manish Kalghatgi

@ArunSudhaman @holmesreport Doubt anybody is. Deep cultural issues for such businesses in Asia.

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The Holmes Report @The Holmes Report

RT @RobinHicks_: .@ashleymadison is talking to PR agencies ahead of a potential launch in Thailand, the @holmesreport is reporting: http://…

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Mumbrella Asia @Mumbrella Asia

.@ashleymadison is talking to PR agencies ahead of a potential launch in Thailand, the @holmesreport is reporting: http://t.co/afqYcyNVK5

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Comm. News Live @Comm. News Live

Ashley Madison Steps Up Search For Asian PR Support via @holmesreport | http://t.co/pJgrFoa8ND

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