Home > News > Asia Pacific >  Canon Australia Selects Ogilvy For Consumer Imaging Brief 

Canon Australia Selects Ogilvy For Consumer Imaging Brief

Asia Pacific

Holmes Report 17 Sep 2011

SYDNEY—Canon Australia has appointed Ogilvy Public Relations Australia to handle public relations for Canon Consumer Imaging. Ogilvy replaces Hill & Knowlton, which held the account for nine years, and will start work October 1.

According to Andrew Giles, public relations manager for Canon Consumer Imaging, ‘’We were looking for a team to take public relations to the next level and Ogilvy PR presented an outstanding, thoughtful and creative pitch. ’What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results.”

The relationship with Canon Consumer Imaging will involve Ogilvy Public Relations in product and brand PR and thought leadership in the area of consumer marketing and adds to the Canon Business Imaging account which Ogilvy Public Relations won in December 2010.

 

 

Category : Consumer

Tags : Consumer technology

comments powered by Disqus

 

 

Archive

Comm. News Live @Comm. News Live

Michael Law Succeeds Dave DenHerder as Burson's US CEO via @holmesreport | http://t.co/avlBYQZcjB

38 minutes ago ReplyRetweetFavorite
Van Ness Agency @Van Ness Agency

Michael Law Succeeds Dave DenHerder as Burson's US CEO - http://t.co/7g5hS6TYlQ

53 minutes ago ReplyRetweetFavorite
Prospect Resourcing @Prospect Resourcing

Former #edelmanhk Exec Brings ‘Network Science-Based’ Insights To Market http://t.co/gscUoAezK9 via @holmesreport

1 hour ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Michael Law Succeeds Dave DenHerder as Burson's US CEO http://t.co/pqqJNDknwr

1 hour ago ReplyRetweetFavorite
Ramandeep Kaur @Ramandeep Kaur

RT @HKStrategies_IN: IPAN H+K Strategies wins a Diamond, one Gold and two Certificate of Excellence at #SABRE Awards South Asia @HKStrategi…

2 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients