SYDNEY—Canon Australia has appointed Ogilvy Public Relations Australia to handle public relations for Canon Consumer Imaging. Ogilvy replaces Hill & Knowlton, which held the account for nine years, and will start work October 1.
According to Andrew Giles, public relations manager for Canon Consumer Imaging, ‘’We were looking for a team to take public relations to the next level and Ogilvy PR presented an outstanding, thoughtful and creative pitch. ’What set them apart was that they spoke to us about our business, and not just about PR. They really understood what we want to achieve and linked it to a clear, creative strategy that showed the connection between PR and business results.”
The relationship with Canon Consumer Imaging will involve Ogilvy Public Relations in product and brand PR and thought leadership in the area of consumer marketing and adds to the Canon Business Imaging account which Ogilvy Public Relations won in December 2010.