Home > News > Asia Pacific >  HP Slashes Corporate PR Agency Roster 

HP Slashes Corporate PR Agency Roster

Asia Pacific, EMEA, Global, North America

Arun Sudhaman 18 Nov 2011

PALO ALTO--Hewlett-Packard (HP) has slashed its multi-million dollar corporate PR agency roster.

It is understood that the HP move means the loss of accounts for its international corporate PR incumbents: Bite Communications and Weber Shandwick.

The dramatic decision follows a tumultuous period at HP, which has seen the exit of CEO Leo Apotheker and corporate communications chief Bill Wohl. New CEO Meg Whitman recently promoted company veteran Lynn Anderson to oversee corporate communications at the technology giant.

An HP spokesperson confirmed that “HP has consolidated the number of agencies the company works with”, but declined to provide further comment.

Bite and Weber Shandwick were appointed handle HP’s global corporate duties outside of North America in early 2010. Weber Shandwick was handed the larger component of the account, overseeing issues and crisis management, worth around $3m. Bite, meanwhile, was tasked with corporate and sustainability, worth around $1m.

In North America, corporate communications has been handled by Abernathy MacGregor, which will continue to service the business.

It is understood that HP will now tap Burson-Marsteller - which already handles its technology solutions group (TSG) product business - for corporate PR support.

A Weber Shandwick spokesperson confirmed that it was no longer handling international HP work. Representatives from Bite and Burson-Marsteller declined to comment.

comments powered by Disqus

 

 

Archive

Andrew Pickup @Andrew Pickup

RT @holmesreport: Very happy to add Microsoft's @andrewpickup to Beijing #in2summit lineup, joining Baidu, Lenovo, Nike, P&G +more http://t…

31 minutes ago ReplyRetweetFavorite
WE Global Alliances @WE Global Alliances

RT @holmesreport: Very happy to add Microsoft's @andrewpickup to Beijing #in2summit lineup, joining Baidu, Lenovo, Nike, P&G +more http://t…

48 minutes ago ReplyRetweetFavorite
The Holmes Report @The Holmes Report

Very happy to add Microsoft's @andrewpickup to Beijing #in2summit lineup, joining Baidu, Lenovo, Nike, P&G +more http://t.co/0W74hJ1ZAo

2 hours ago ReplyRetweetFavorite
Kamyar Shah @Kamyar Shah

#PR Author David Meerman Scott Joins Global PR Summit Lineup: MIAMI—David Meerman Scott, online marketing expert... http://t.co/6MFtZlxEJS

8 hours ago ReplyRetweetFavorite
Rob Briggs @Rob Briggs

Every time I listen to @LiamFitz I learn - please read All You Need To Know About Internal Comms http://t.co/TVMFkWC9gc via @HolmesReport

10 hours ago ReplyRetweetFavorite
Evelyn Wittig @Evelyn Wittig

"have two ears and one mouth" All You Need To Know About Internal Communication http://t.co/GnLuOXIvpR via @HolmesReport

12 hours ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients