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Porter Novelli's Kenyan Unit Takes Home EMEA Best In Show

EMEA, Global

Holmes Report 01 Jun 2012

BRUSSELS—It was a big night for Porter Novelli at the eighth annual EMEA region SABRE Awards dinner, held at the Event Brewery in Brussels. The firm’s Apex Porter Novelli subsidiary took home the Platinum SABRE Award for the region’s best public relations programme of 2011, for its “Lifebuoy School of 5 Hand Washing Campaign” on behalf of Unilever Kenya.

That campaign, which combined cause-related marketing and public education, beat out the four other finalists for the Platinun Award: Burson-Marsteller’s “Love My Village, Love My Smart Phone” campaign for Sony Ericsson; “Volvo Concept You” by Swedish firm Jung Relations; “Project Ocean,” conducted by Gabrielle Shaw Communications for Selfridges; and “Always Protecting Futures,” by MSLGroup for Procter & Gamble’s Always brand.

Porter Novelli was also namedBest EMEA Consultancy to Work For and earned additional trophies for its work on behalf of Provincie Overijssel in the Netherlands and via Prat Porter Novellli for Reckitt Benckiser’s Durex brand in Sweden.

MSLGroup also enjoyed success, picking up five Gold SABREs (awarded for PR campaigns), followed by several agencies with three Gold SABREs each: Burson-Marsteller, Edelman, Ketchum Pleon, Romanian firm The Practice, and UK agencies Shine Communications and Unity.

McDonald’s and its agency Blue Rubicon were presented with a Lifetime Achievement SABRE Award—recognizing a campaign that has had a significant sustained impact over a period of several years—for its employer branding campaign

As previously announced, Weber Shandwick was named EMEA Consultancy of the Year, and there were Individual Achievement SABRE Awards for Christof Ehrhart of DHL Deutsche Post, Jeremy Galbraith of Burson-Marsteller, and Melissa Waggener Zorkin of Waggener Edstrom.

A complete list of the Gold and Diamond award winners:

2012 EMEA SABRE AWARD WINNERS

CEO OF THE YEAR

Thomas Ebeling: From "Nobody" to "Media Man of the Year"
Pro Sieben Sat 1 Media with Hering Schuppener


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN BRAND-BUILDING

Truvia: Turning Over a New Leaf in the UK
Truvia with Kaizo


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN REPUTATION MANAGEMENT

Less Bank More Life: Launch of New Direct Bank Zuno
ZUNO Bank with Dynamic Relations Slovakia


THE SABRE AWARD FOR SUPERIOR ACHIEVEMENT IN MEASUREMENT AND EVALUATION

The Beauty of Proof
Procter & Gamble - Olay Professional Range with Ketchum Pleon


AFRICA

Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli


THE BALKANS

Meet the Indestructible
Varta Romania with The Practice


THE BALTIC

Via Toll: Electronic Toll Collection System in Poland
Kapsch with Grayling


BENELUX

JIJ & Overijssel
Provincie Overijssel with Porter Novelli


DACH

Farting to Stardom
Bayer Healthcare Germany with Ketchum Pleon


CENTRAL EASTERN EUROPE

2011 Crisis Communications for Skanska
Skanska with Ewing Public Relations


FRANCE

Always Protecting Futures
P&G Always with MSLGROUP


IBERIA

For You, For Me, For Sex with a Good Heart
Spanish Heart Foundation with Apple Tree Communications


MEDITERRANEAN

Love My Village, Love My Smart Phone
Sony Ericsson with Burson-Marsteller


THE MIDDLE EAST

Tomorrow/Bokra Charity Song Initiative
Global Gumbo Group (G3) with TRACCS


NORDICS

Run for Light
Forum with Prime
 

RUSSIA AND THE CIS

Every Day is Yours: Empowering Diabetes Patients to Improve Their Lives
Sanofi Russia with SPN Ogilvy


TURKEY

One Master, Thousand Masters
Anadolu Sigorta with Lobby PR and ARPR


UNITED KINGDOM AND IRELAND (LESS THAN £50,000 IN FEES)

Wonderland Carphone
Warehouse with Cake


UNITED KINGDOM AND IRELAND (£50,000 - £100,000 IN FEES)

Project Ocean
Selfridges with Gabrielle Shaw Communications


UNITED KINGDOM AND IRELAND (£100,000 IN FEES OR MORE)

Kenco Millicano Launch
Kenco (Kraft) with GolinHarris


MULTI-COUNTRY PROGRAMME (ONE TO FOUR EMEA MARKETS)

Wake Up the Town
Philips with OneVoice, Omnicom Group


PAN-EUROPEAN PROGRAMME (FIVE OR MORE EMEA MARKETS)

Change the Story: Rationalize the Debate
Nord Stream with Hill+Knowlton Strategies


GLOBAL PROGRAMME (MULTIPLE MARKETS IN MULTIPLE REGIONS, LED FROM EMEA)

FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon


BUSINESS-TO-BUSINESS MARKETING

“A Thread Runs Through It…”
Weber Shandwick


CONSUMER MARKETING (EXISTING PRODUCT)

Colgate "Keep Britain Smiling"
Colgate Palmolive with Cohn & Wolfe
 

CONSUMER MARKETING (NEW PRODUCT)

The Thousand Readers of Jacob de Zoet
Sceptre with Unity


INTEGRATED MARKETING

DNB 11.11.11
DNB ASA with Gambit Hill & Knowlton


CORPORATE IMAGE

Wir sind das GE in GErmany
General Electric with Burson-Marsteller


EMPLOYEE COMMUNICATIONS

Nocash@MasterCard
MasterCard Europe


FINANCIAL COMMUNICATIONS

SABRE Entry into the Financial Communications Category
First Quantum Minerals with The Mailtand Consultancy


CAUSE-RELATED MARKETING

Always Protecting Futures
P&G Always with MSLGROUP


COMMUNITY RELATIONS

GE Healthimagination
GE Healthcare with TBWA Raad and Ketchum Raad


CORPORATEB SOCIAL RESPONSIBILITY

Drink & Live Different
Carlsberg with Edelman


PUBLIC EDUCATION

Ce Soir Il Conclut
Enterprise & Prevention with Cohn & Wolfe
 

CRISIS MANAGEMENT

Brand Growth in Challenging Times
Trimega Laboratories with Cubitt Consulting


ISSUES MANAGEMENT

Transparency is Gold
Rosa Montana Gold Corporation with The Practice


PUBLIC AFFAIRS

VRS Today! Campaign
Sorenson Communications with Fleishman-Hillard


CORPORATE MEDIA RELATIONS

Coca-Cola Pro Sa Sardigna
Coca-Cola HBC Italia with Publicis Consultants Italia


PRODUCT MEDIA RELATIONS (CONSUMER MEDIA)

125 Years of Maggi Würze
Maggi with Grayling


PRODUCT MEDIA RELATIONS (TRADE MEDIA)

At Home with the NHS
Honeywell HomMed with The Whiteoaks Consultancy


DIGITAL CAMPAIGN

Volvo Concept You
Volvo Car Corporation with Jung Relations


BLOGGER OUTREACH

Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGROUP


SOCIAL MEDIA/SOCIAL NETWORKING CAMPAIGN

Kenyans4Kenya Campaign
Kenya Red Cross with Gina Din Corporate Communications


MARKETING TO MEN

Karcher Cleans Britain
Karcher with Shine Communications


MARKETING TO WOMEN

Cointeauversial Self-Defense on High Heels
Cointreau with Edelman


MARKETING TO YOUTH

Durex Condom Tester Campaign
Durex (Reckitt Benckiser) with Prat Porter Novelli


MARKETING TO SENIORS

Reviving an Icon
Playtex with Lexis


MULTICULTURAL MARKETING

The New Austrians
The Skills Group


AUTOMOTIVE

Shell V Power Network
Shell with Edelman


FASHION AND BEAUTY

Forever 21 London Launch
Forever 21 with Shine Communications


FOOD AND BEVERAGE

The Grandiosa Game
Procordia with Jung Relations


CONSUMER PRODUCTS

W for Winner – It’s Your Word Against Ours! World Scrabble Championships
Mattel with Ogilvy PR


ENTERTAINMENT

Please Don't Stop the Music
Dutch Broadcasting Orchestras with Burson-Marsteller


FINANCIAL SERVICES

The Halifax: Generation Rent
Lloyds Banking Group with Blue Rubicon


FOOD SERVICE

Tweet for Eats
Benito's Hat with Unity


RETAILERS

eBay Fashion
eBay UK with Shine Communications
 

TRAVEL AND TOURISM

Healthy Hotels
Millennium & Copthorne with Four Communications


INDUSTRIAL AND MANUFACTURING

The Import(ance) of Competence
Jobba i Västerås with Care of Haus


PROFESSIONAL SERVICE FIRMS

The Cost Boomerang
KPMG with Man Bites Dog


REAL ESTATE AND CONSTRUCTION

Promotion of Sustainable Construction for Next Generation
Holcim Hungaria with Grayling


CONSUMER ELECTRONICS

Meet the Indestructible
Varta Romania with The Practice


TECHNOLOGY: HARDWARE

Casio: Bright Minds
Casio with Waggener Edstrom Worldwide
 

TECHNOLOGY: SOFTWARE AND SERVICES

From Tech to Lifestyle: AVG's Brand Evolution
AVG Technologies with MSLGROUP


TELECOMMUNICATIONS

I Love Ukraine
Kyivstar with SPN Ogilvy


WEB-BASED BUSINESS

Accidental Outlaw
Nominet with Brands2Life


CONSUMER HEALTH

Savlon Adventure in Play
Novartis Consumer Health with 3 Monkeys Communications


HEALTHCARE PROVIDERS

Your Memories Matter
BUPA


MEDICAL DEVICES

Scholl: Footlight on Scholl
Reckitt Benckiser with Virgo Consumer Health


PHARMACEUTICAL: RX

Dupuytren's Disease: It's in Your Hands
Pfizer with The Red Consultancy


ASSOCIATIONS

Frontline First
Royal College of Nursing with Blue State Digital


EDUCATIONAL AND CULTURAL INSTITUTIONS

Sea Your Future: Study in Mecklenburg-Vorpommern
Office of the Prime Minister of Mecklenburg-Western Pomerania (Germany) with Molthan van Loon Communications


GOVERNMENT AGENCIES

Green Driving: Break the Habits
The Danish Transport Authority


NOT-FOR-PROFIT ORGANIZATIONS

#CowellMustPay
Rhythmix with Unity


BEST PR PROGRAMME OF THE YEAR

Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli


 

Category : General

Tags : SABRE Awards, Unilever

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