Home > News > EMEA >  Liberty Becomes Latest UK Firm To Unveil New York Launch Plans 

Liberty Becomes Latest UK Firm To Unveil New York Launch Plans

EMEA, Global, North America

Dee Gibbs

Holmes Report 19 Nov 2012

LONDON--Tech consultancy Liberty Communications is to become the latest UK firm to launch in New York.

The firm expects to establish a New York operation in early 2013, following in the footsteps of Frank PR, Diffusion and John Doe. It also plans another US office in due course.

Liberty, which has focused largely on techology and mobile during its 14-years in business, is currently recruiting a US team. 

The firm also said that it would service a "number of retained and project based clients" in the US, but declined to provide further details.

“Liberty has built a successful business in the European market for our North American-based clients and we are increasingly being asked to provide support in their local market under the Liberty brand," said Gibbs. "New York is the first city in which we will deploy a Liberty-owned venture, but this is just the start.”

Gibbs criticised the practice of sending UK staff to run US offices, saying "that approach means local knowledge of the market and the technology landscape just doesn’t exist."

"Many of our clients want local support from Liberty because they believe in its creativity, passion and unique approach to dedicated client services," she added. "These approaches lie at the very core of Liberty’s modus operandi, and will continue to sit at the heart of the business, no matter where our offices are located."

Category : General

Tags : Agency management

comments powered by Disqus

 

 

Archive

Linda Scott @Linda Scott

RT @DCBYGBounce: Qualcomm is a huge supporter for #womensempowerment (a big part of our @un & @#CGI #ITC track- thrilled to see... http://t…

2 hours ago ReplyRetweetFavorite
Stefano Maggi @Stefano Maggi

“RT @holmesreport: Breaking down the eye-catching growth numbers at China’s BlueFocus http://t.co/qtbqAet5j1”

3 hours ago ReplyRetweetFavorite
Jay Walker @Jay Walker

RT @DCBYGBounce: Qualcomm is a huge supporter for #womensempowerment (a big part of our @un & @#CGI #ITC track- thrilled to see... http://t…

5 hours ago ReplyRetweetFavorite
Jeanne M Sullivan @Jeanne M Sullivan

RT @DCBYGBounce: Qualcomm is a huge supporter for #womensempowerment (a big part of our @un & @#CGI #ITC track- thrilled to see... http://t…

23 hours ago ReplyRetweetFavorite
Marvin Sissey @Marvin Sissey

Why Buying Twitter Followers Doesn’t Pay -but really why do it in the first place ? http://t.co/YGqsA0ABh5

19/04/2014 ReplyRetweetFavorite
Donnetta Campbell @Donnetta Campbell

Qualcomm is a huge supporter for #womensempowerment (a big part of our @un & @#CGI #ITC track- thrilled to see... http://t.co/OMSLEOTynx

19/04/2014 ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients