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Industry News In Brief (January 28, 2013)

North America

Holmes Report 27 Jan 2013

NEW YORK—Ogilvy Public Relations has launched a new global digital influence service called Digital Influence for B2B, designed to help business-to-business companies adapt to the changes in how B2B buyers are seeking information and opinions of others when considering a purchase. The new service for driving awareness and sales consideration is led by an integrated, global team of specialists including B2B communications experts, social media experts and sales enablement experts.

HOWELL, NJ—Utopia Communications, which focuses on representing ethical, values-driven clients, has forged a partnership with Colorado-based Pro Sports MVP, a marketing firm specializing in the promotion, events and programs that feature sports and entertainment personalities. Utopia and Pro Sports MVP will provide clients with traditional and social media visibility, signage, in-game promotions, fantasy events, hospitality and the ability to stimulate interactive engagement.

HUNTINGTON BEACH, CA—PR Talent, a leading PR specialist recruiting firm, has added Angie Graf as vice president of Bay Area and Northwest recruiting and Sheri Scott as VP of Chicago and Midwest recruiting. Scott joins PR Talent after serving as VP of US recruitment for Edelman.  She also ran her own recruiting consultancy for three years and served as recruiting manager for the creative group at Robert Half International. Graf was most recently a senior recruiter with Sage Human Capital where she ran the public relations division of the search firm.  

Category : General

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Miles S. Nadal @Miles S. Nadal

RT @CicchelliKireg: Thanks! RT @milesnadal: Congrats @JSchlossberg on making @holmesreport's Innovator 25 list! #GreatTalent #In25

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Kireg Cicchelli @Kireg Cicchelli

Thanks! RT @milesnadal: Congrats @JSchlossberg on making @holmesreport's Innovator 25 list! #GreatTalent #In25

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Content Marketing @Content Marketing

PRSummit: 'Earned Media Has A Distribution Problem' - The Holmes Report http://t.co/eGXsCxDfJE

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Stephen Rocco Rodi @Stephen Rocco Rodi

Edelman Consumer Chief: The Lines Have Blurred And PR Should Challenge Creative http://t.co/ED1JW8zNzd via @HolmesReport

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Edelman APACMEA @Edelman APACMEA

RT @holmesreport: Edelman Consumer Chief: The Lines Have Blurred And PR Should Challenge Creative http://t.co/PjIKYDlAKZ

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Kanika Agarwal @Kanika Agarwal

Line have blurred & #PR should challenge creative. We need #marketing & comms working hand in hand and not in silos. http://t.co/nFss6NBvvo

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