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Americas Region Silver SABRE Winners Announced

Global, North America

Holmes Report 08 Apr 2013

NEW YORK—Edelman and its clients will take home four Silver SABRE Awards for Excellence in Content Creation, more than any other firm. The awards will be presented at our annual SABRE Awards dinner, which will be held once again at Cipriani 42nd Street in New York on May 7.

There will be multiple awards for clients of several different firms, including Burson-Marsteller and its Proof Integrated Communications subsidiary and Minneapolis-based Carmichael Lynch Spong (three awards each) and M Booth Associates, Gibbs & Soell, and Ketchum (two awards each).

The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management. Winners of the Gold SABRE Awards, for public relations programming, are announced at the awards dinner, but a list of finalists can be found here.

Tickets for the SABRE Awards dinner are now on sale and can be ordered using these forms.

THE SILVER SABRE AWARDS FOR EXCELLENCE IN CONTENT CREATION

EXPERIENTIAL
GUERRILLA MARKETING       
WINNER:
Save-a-Lot Shows Families How to Fuel Up for Less   
Save-a-Lot Food Stores with Carmichael Lynch Spong

CERTIFICATES OF EXCELLENCE:
Connected Hearts   
Danone with Ketchum

Feel the Hamptonality Events   
Hampton Hotels with Edelman

"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York   
Church & Dwight/Trojan Vibrations with Edelman

Jimmy Junior, The World's First Football Predicting Wild Turkey   
Campari America / Wild Turkey Bourbon with Catalyst Public Relations


PUBLICITY STUNT       
WINNER:
One Last Chance for Twinkie-Lovers   
Supervalu and Jewel-Osco with Carmichael Lynch Spong

CERTIFICATES OF EXCELLENCE:
"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York   
Church & Dwight/Trojan Vibrations with Edelman

Hot Wheels "Double Loop Dare" Stunt Driver Showdown   
Hot Wheels with Ketchum

Jack Link's Beef Jerky Proclaims "Hail to the Beef"   
Jack's Link's Beef Jerky with Carmichael Lynch Spong

US Presidential Debate and Sand Sculpture   
Myrtle Beach Convention & Visitors Bureau with Fahlgren Mortine


SPECIAL EVENT       
WINNER:
US Presidential Debate and Sand Sculpture   
Myrtle Beach Convention & Visitors Bureau with Fahlgren Mortine

CERTIFICATES OF EXCELLENCE:
Defrost Your Swimsuit   
Greater Fort Lauderdale CVB with M. Silver Associates

Freshpair.com: It's Time for a Change   
Freshpair.com with Finn Partners

The Gordon and Betty Moore Foundation Patient Care Program National Launch Event   
The Gordon and Betty Moore Foundation with GYMR Public Relations

Seattle's Best Coffee "Red Cup Showdown"   
Seattle Best Coffee with Zeno Group


SPONSORSHIP       
WINNER:
BP Team USA: Winning Over Fans in a Post Gulf World   
BP with Ogilvy Public Relations

CERTIFICATES OF EXCELLENCE:
P&G's Thank You, Mom Sponsorship of the London 2012 Olympic Games   
Procter & Gamble with DeVries Global

Philips Norelco Beard Wars   
Philips Norelco with OneVoice

Stop the Panic! How Discover Student Loans Helped Students and Parents from Having College-Cost Nightmares   
Discover Student Loans with GolinHarris

Team Nissan   
Nissan Brasil with In Press Porter Novelli


TRADE SHOW       
WINNER:
Schick Hydro Wakes Up "Shave Zombies" and Boosts Brand Shares   
Schick Hydro (Energizer Personal Care) with Edelman

CERTIFICATES OF EXCELLENCE:
Crayola Toy Fair 2012   
Crayola with Coyne PR

I Design: Tailoring HIV Treatment to Fit You   
Merck with Cohn & Wolfe

Room Key at TBEX 2012   
Room Key with Porter Novelli

The Warner Sound Captured by Nikon   
Nikon with MWW


EARNED MEDIA
MEDIA PLACEMENT (BROADCAST)       
WINNER:
Conan O'Brien's Search for a Pint of Guinness   
Diageo / Guinness with Taylor

CERTIFICATES OF EXCELLENCE:
David vs Goliath: Chobani Shakes Up the Yogurt Isle   
Chobani with Fleishman-Hillard

Defrost Your Swimsuit   
Greater Fort Lauderdale CVB with M. Silver Associates

Pantene Reinvigorates Beautiful Lengths Program   
Pantene with DeVries PR

Wii U Gets the Spotlight on Late Night with Jimmy Fallon   
Nintendo of America with GolinHarris


MEDIA PLACEMENT (DIGITAL)       
WINNER:
Bringing Home the Bacon (Sundae) for Burger King   
Burger King Worldwide with Coyne PR

CERTIFICATES OF EXCELLENCE:
Are Fortune 500 Companies Socially Shy?   
Genesys with SHIFT Communications

Cottonelle Respect the Roll   
Cottonelle Clean Care Toilet Paper with Ketchum

Fox Trial Finder Launch Campaign   
The Michael J Fox Foundation with Ruder Finn

Taking on Ted   
ALS Therapy Alliance with Cone Communications


MEDIA PLACEMENT (PRINT)       
WINNER:
One Survey, Multiple Exclusives, National Headlines, and Unbelievable Business Leads   
Harris Interactive with Gibbs & Soell

CERTIFICATES OF EXCELLENCE:
BabyCenter Baby Names   
BabyCenter with Coyne PR

Banner Alzheimer's Institute Announces Groundbreaking Alzheimer's Disease Prevention Trial   
Banner Alzheimer's Institute with GYMR Public Relations

From Start-Up to Mainstream: Dropbox for Everyone   
Dropbox with Allison & Partners

Wall Street Journal Feature Reinforces Sherwin-Williams Color Leadership   
Sherwin-Williams with Carmichael Lynch Spong


RESEARCH FOR PUBLICITY       
WINNER:
US Competitiveness Project   
Harvard Business School with Edelman

CERTIFICATES OF EXCELLENCE:
Are Fortune 500 Companies Socially Shy?   
Genesys with SHIFT Communications

One Survey, Multiple Exclusives, National Headlines, and Unbelievable Business Leads   
Harris Interactive with Gibbs & Soell

Start Strong Survey Reveals Dating Violence in Middle School   
Robert Wood Johnson Foundation with Finn Partners

Utilizing Research to Break Into the North American Market   
Amadeus with Kwittken + Company


SPEECH OR BYLINED ARTICLE       
WINNER:
Bernanke's 5 Lessons for Business Leaders   
North Jersey Community Bank with MWW

CERTIFICATES OF EXCELLENCE:
Creating at the Speed of Imagination   
DreamWorks Animation with Allison & Partners

The Numbers Don't Lie: Social Sells   
Data.com, a Salesforce.com Company with SHIFT Communications


OWNED MEDIA
ANNUAL REPORT       
WINNER:
Time Warner's Passion for Story   
Time Warner   

CERTIFICATES OF EXCELLENCE:
AirLease 2011 Annual Report   
Air Lease Corporation with Makovsky

Odebrecht 25th Anniversary in Argentina   
Odebrecht S.A.   


BLOG       
WINNER:
Walmart Green Room - Creating a Sustainable Conversation   
Walmart with Ketchum and Rain

CERTIFICATES OF EXCELLENCE:
Microsoft Next Campaign   
Microsoft Corporate with Waggener Edstrom Worldwide

Nursing Notes   
Johnson & Johnson with GCI Health

Putting the I in Health IT   
Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services with Ketchum

Taking the Elephant Out of the Blog   
Davis & Gilbert  


EXTERNAL PUBLICATION       
WINNER:
A Very Veggie World   
Unilever/Shedd's Spread Country Crock with M Booth

CERTIFICATES OF EXCELLENCE:
Crohn'sAdvocate   
UCB with Biosector 2

Investor Insights: The Novartis Flash Report   
Novartis with FTI Consulting

Syngenta's Thrive Magazine   
Syngenta with Gibbs & Soell

Taking People With You   
Yum! Brands with Weber Shandwick


INTERNAL PUBLICATION       
WINNER:
PayPal in 90 Seconds   
PayPal   

CERTIFICATES OF EXCELLENCE:
Chobani "Nothing But Good" Internal Communications   
Chobani with Fleishman-Hillard

Creating Compelling Content to Communicate Our Business Strategy to Employees   
ITT Exelis with Edelman

Social Media Playbook   
Diebold with Dix & Eaton

Where in the World is John?   
Abbott Nutrition   


SOCIAL MEDIA HUB       
WINNER:
Xbox Live Voters "Swing" Election Headlines   
Microsoft with Edelman

CERTIFICATES OF EXCELLENCE:
BP Team USA: Winning Over Fans in a Post Gulf World   
BP with Ogilvy Public Relations

Merrick Throws Dogs More Than a Bone with Social Media Real Food Revolution   
Merrick Pet Care with Carmichael Lynch Spong

MexicoToday   
Marca Pais: Imagen de Mexico   

Owned Media: Social Media Hub   
Navicure with Dodge Communications


WEBSITE       
WINNER:
Enefit: Positioning Oil Shale as the Solution for Utah's Energy Independence   
Enefit with Davies Public Affairs

CERTIFICATES OF EXCELLENCE:
Designing, Building and Managing AT&T's New Generation News Hub   
AT&T with Fleishman-Hillard

Hilton Global Media Center   
Hilton Hotels & Resorts

Merck Helps College Women Plan It Forward and Consider "LARCs"   
Merck & Co with Marina Maher Communications

Save My 401k "Protect My Piggy"   
American Society of Pension Professionals & Actuaries with Beekeeper Group


PAID MEDIA
ADVERTISING       
WINNER:
The Foundation for America's Energy Future   
American Gas Association with Proof Integrated Communications

CERTIFICATES OF EXCELLENCE:
Accenture High Performance Delivered   
Accenture with TBWA

Ditch Your Bank   
Affinity Plus Federal Credit Union with Risdall Public Relations

Let's Talk Cost   
BCBSNC with Capstrat

Vote4Energy Campaign   
American Petroleum Institute with Blue Advertising


PRODUCT PLACEMENT       
WINNER:
LG Introduces the Sport of Techorating   
LG Electronics with LG One/Ogilvy Public Relations


PUBLIC SERVICE ANNOUNCEMENT       
WINNER:
A Healthy Baby is Worth the Wait   
March of Dimes with Crossroads

CERTIFICATES OF EXCELLENCE:
Men and Melanoma   
Bristol-Myers Squibb with Ogilvy Public Relations

Pathway to Financial Success   
Discover Financial Services with Proof Integrated Communications


CREATIVE PRODUCT
BRANDING AND IDENTITY       
WINNER:
Syngeta Integrated Solutions   
Syngenta with Gibbs & Soell

CERTIFICATES OF EXCELLENCE:
"Doggupy" Pooch Protest Sets Stage for Real Pet Food Revolution   
Merrick Pet Care with Carmichael Lynch Spong

Million Hearts: Teaming Up to Bring High Blood Pressure Down   
The Centers for Disease Control and Prevention (CDC) with Ogilvy Public Relations

Seminis Rebranding Project   
Monsanto with Fleishman-Hillard

Simple Tasks   
American College of Rheumatology with Porter Novelli


INFOGRAPHIC       
WINNER:
Women Entrepreneurs are #Powering Tomorrow   
American Express OPEN with M Booth

CERTIFICATES OF EXCELLENCE:
An Internet Minute Infographic   
Intel with North of Nine Communications

Creating Compelling Content to Communicate Our Business Strategy to Employees   
ITT Exelis with Edelman

Horizon BCBSNJ Blimp Fun Facts   
Horizon BCBSNJ with Winning Strategies

Jennie-O Shows Consumers the Value of Entertaining with Turkey  
Jennie-O Turkey Store with Carmichael Lynch Spong


PRESSKIT       
WINNER:
Hatfields and McCoys Integrated Campaign  
HISTORY

CERTIFICATES OF EXCELLENCE:
Buchanan's Share Yourself   
Diageo with Dialogue, Rockcorps & Pico Adworks

ExOne: Building a Brand, One Layer at a Time   
ExOne with Burson-Marsteller

National Painting Week Press Kit Inspires Media with Color   
Sherwin-Williams with Carmichael Lynch Spong

Odebrecht 25th Anniversary in Argentina   
Odebrecht S.A.   


POSTER/CALENDAR/PHOTOGRAPHY       
WINNER:
"Doggupy" Pooch Protest Sets Stage for Real Pet Food Revolution   
Merrick Pet Care with Carmichael Lynch Spong

CERTIFICATES OF EXCELLENCE:
A Very Veggie World   
Unilever/Shedd's Spread Country Crock with M Booth

Jennie-O Gives Breakfast a Wake-Up Call   
Jennie-O Turkey Store with Carmichael Lynch Spong

Rethink Robotics: Public Relations Sensation   
Rethink Robotics with SHIFT Communications

Xylem Watermark: How Do You Make a Difference   
Xylem with Cone Communications


TV FORMAT CREATION AND LICENSING       
WINNER:
Jessie J Live in London   
Glaceau vitaminwater with Cake New York


DIGITAL CONTENT
ANNUAL REPORT (DIGITAL)       
WINNER:
Hormel Foods 2011 Corporate Responsibility Report   
Hormel Foods with Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
2012 Global Report   
Deloitte Global Services with APCO Worldwide

Mind Your Own Business       
Waggener Edstrom Worldwide


DIGITAL PRESS KIT/DIGITAL PRESS OFFICE       
WINNER:
Online Portal Transports Media to the World of Olives and Olive Oil   
International Olive Council with Exponent PR


INTERNAL PUBLICATION (DIGITAL)       
WINNER:
Employee Communications Program   
HP with Edelman

CERTIFICATES OF EXCELLENCE:
Experts in Expertise   
WinField 

Verizon Innovation Program - Whiteboard Animation   
Verizon  


PODCAST/WEBCAST       
WINNER:
edX Online Learning Initiative WeBCAST   
edX   

CERTIFICATES OF EXCELLENCE:
Ocean Spray's New York City Bog   
Ocean Spray   

Untying the Purse Strings of America's Most Powerful Consumer       
Carmichael Lynch Spong


VIRAL VIDEO       
WINNER:
A Promise Made, a Promise Kept   
AIG with Burson-Marsteller

CERTIFICATES OF EXCELLENCE:
Birds Eye Gives Kids a Voice in the Veggie Conversation   
Pinnacle Foods' Birds Eye Foods with Weber Shandwick

Dad Last, Hip Hop Music Video   
Verizon FiOS with WCG

Rosemont Copper: It Takes a Leap   
Rosemont Copper with Davies Public Affairs

Stratasys Aske the World "What's Possible?"   
Stratasys with Weber Shandwick


WIDGET OR MOBILE APPLICATION       
WINNER:
Vote Stream       
Qorvis Communications

CERTIFICATES OF EXCELLENCE:
Accenture Outlook iPad App   
Accenture with Omoboro / Iridium Group

SmokefreeTxt: Using Text Messaging to Help Smokers Quit   
National Cancer Institute with MMG

  
THE SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT

EMPLOYEE PROGRAM       
WINNER:
Public Relations Management       
SHIFT Communications

CERTIFICATES OF EXCELLENCE:
Attracting, Retaining and Engaging Achievement Addicts       
Carmichael Lynch Spong

Culture is King: The Coronation       
Fahlgren Mortine


PR AGENCY CITIZENSHIP       
WINNER:
KSR 2012 A Year of Growth       
Ketchum

CERTIFICATES OF EXCELLENCE:
60 for 60       
Dix & Eaton

60³ Summer of Service       
Edelman

Cone Communications Hours for Good      
Cone Communications  

Run for the Water   
The Gazelle Foundation with Ink

PR AGENCY MARKETING       
WINNER:
Rebrand. Rethink. Revive…Heath       
ReviveHealth

CERTIFICATES OF EXCELLENCE:
Edelman's Marketing to the Modern Family Study       
Edelman

Introducing the New Cone Communications       
Cone Communications


PR AGENCY WEBSITE       
WINNER:
Cone Communications Website       
Cone Communications

CERTIFICATES OF EXCELLENCE:
Ink Website Redesign       
Ink

Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower       
Carmichael Lynch Spong

Silver SABRE Award Entry for PR Agency Website       
Makovsky

Silver SABRE for Public Relations Management       
Ketchum


PR PRODUCT OF THE YEAR       
WINNER:
Online War Room: Securely Simulating Online Conversations and Crises       
GroundFloor Media

CERTIFICATES OF EXCELLENCE:
Bright Collective       
GolinHarris

JPA Profiler       
JPA


PR SERVICE OF THE YEAR       
WINNER:
PR Service of the Year   
PurPle with MSLGROUP

CERTIFICATES OF EXCELLENCE:
Corporate Social Return       
Cone Communications

OgilvyConnect: Connecting the Dots for DC-Area Nonprofits   
DC Area Nonprofits with Ogilvy Public Relations


THOUGHT LEADERSHIP IN PR       
WINNER:
rbb "Breakout Brand" Strategy       
rbb Public Relations

CERTIFICATES OF EXCELLENCE:
Burson-Marsteller Global Social Media Study 2012       
Burson-Marsteller

Edelman's Marketing to the Modern Family Study       
Edelman

The Future Isn't What It Used to Be       
Havas PR

Jim Joseph: Renaissance "Brand Man" Brings His Message to the Public       
Cohn & Wolfe

Category : General

Tags : SABRE Awards

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