Home > News > EMEA >  EU Readies €5m PR Agency Budget For Southeast Asia Business Push 

EU Readies €5m PR Agency Budget For Southeast Asia Business Push

EMEA, Global

Arun Sudhaman 17 May 2013

BRUSSELS--The EU is to spend as much as €5m on PR firms to support the extension of its 'Gateway' business programme into Southeast Asia.

The EU Gateway initiative currently focuses on Japan and Korea, aiming to help European companies develop their business in the two countries. Since 1994, the programme has supported the efforts of 3,000 companies, via a package of package of coaching, strategic and logistical services, along with financial support

Accordingly, the EU is now considering a pilot project that will test a similar approach in Southeast Asia. The new tender follows a €2.5m search for PR firms to strengthen the EU's "public diplomacy and outreach" in Indonesia and Southeast Asia, which is currently ongoing.

The pilot project will focus on Singapore as business hub from which to create links with emerging markets in the region, such as Malaysia, Vietnam, Burma and Indonesia.

The tender includes two components, each of which requires public relations counsel. The first looks at establishing a Europe-based network that will recruit and 'coach' EU companies, supporting them during business missions and linking them with ASEAN business leads in Singapore.

The second sees the setup of an operational unit in Singapore, "responsible for the coordination and logistics of activities in Singapore and in target ASEAN countries, as well as promotion to potential business visitors in Singapore and ASEAN."

Each of the contracts has been assigned a maximum budget of €2.5m across a two-year term.

The agency search comes as the EU attempts to step up its public relations outreach in Asia. Aside from Southeast Asia, the body is also currently seeking PR counsel to support its efforts in China, India and South Asia.

comments powered by Disqus




Adrienne Grubb @Adrienne Grubb

All revved up and ready to unleash the social media crisis? @Emoderation @Polpeo #PRSummit Miami http://t.co/vDlQVcErsh

0 minute ago ReplyRetweetFavorite
Gibbs & Soell @Gibbs & Soell

.@Jeff_Altheide with SABRE prize for @DowWaterEnergy campaign, named by @holmesreport among top 50 best in world! #PR http://t.co/HnYtgQu8wq

0 minute ago ReplyRetweetFavorite
Colin Byrne @Colin Byrne

Delighted to be named top twit, sorry tweet, at #PRSummit by @holmesreport . Gobby Mancunian + social media platform = "argh!"

15 minutes ago ReplyRetweetFavorite
PA-academie @PA-academie

RT @sevenhillsviews: Huge honour to be named Best Corporate & Public Affairs Consultancy in the World @holmesreport #SABREawards: http://t.…

17 minutes ago ReplyRetweetFavorite
HenryAhPhung @HenryAhPhung

Global SABRE Awards: World's 50 Best PR Programs To Be Honored In Miami http://t.co/iRaz7xOCkb

25 minutes ago ReplyRetweetFavorite
Seven Hills @Seven Hills

Huge honour to be named Best Corporate & Public Affairs Consultancy in the World @holmesreport #SABREawards: http://t.co/GE1PjcDFwe

28 minutes ago ReplyRetweetFavorite
RSS | Join Facebook Twitter Linked In

Agency Directory

Search by Clients