NEW YORK—M. Silver Associates, a New York based consumer public relations agency, has added several new accounts and projects in the fields of health, aerospace, and philanthropy as well as hospitality and travel. MSA has been hired to represent Florida-based CruiseOne and Cruises, Inc.; BioDynamic Technologies: Pure Solutions: Space Florida and Brevard Workforce; The Lien Foundation; and Tahéima Wellness Resort & Spa.
LOS ANGELES—NADAguides.com, a comprehensive vehicle pricing and information website, has selected GolinHarris as agency of record to lead its public relations initiatives. The agency will support NADAguides.com in the areas of brand awareness, media relations and overall public relations and social media strategy within each of the company’s target markets including new and used cars, classic cars, motorcycles, boats, RVs, and manufactured homes.
DENVER—Linhart Public Relations has been selected by Old Chicago, a Rock Bottom Restaurant, as its agency of record. Linhart PR will partner with the restaurant to increase brand awareness and help drive traffic and sales through consumer-facing media relations programs that target Old Chicago’s markets across the country. Additionally, Linhart PR will develop and execute a comprehensive trade media relations program. According to Karen Lozano, director of marketing for Old Chicago. “We were drawn to Linhart PR’s strong reputation and proven track record of success in building restaurant brands.”
ATLANTA—Carabiner Communications, a public relations firm that serves start-up and fast-growth technology companies, has started the third quarter of the year with the addition of 10 new clients. The firm’s new clients are Adams Management, CardioMEMS, DSET, Enfinity, Five x Five, Fulcrum Ventures, JouleX, The Kotter Group, Orion HealthCorp, Inc., and Utility Associates.
OAKLAND, CA—The Placemaking Group has added new assignments for two of its clients, the California cities of Emeryville and Fairfield. The firm will conduct a public relations media program for the city of Fairfield's economic development department designed to increase awareness of the benefits of doing business in the Bay Area city. For Emeryville, Placemaking Group will design and produce its Activity Guide, published three times a year, to inform city residents of economic development news, upcoming events and programs.
ATLANTA—Trevelino/Keller Communications Group has added New WinCup Holdings, a leading manufacturer and distributor of foam cups, bowls and containers, to its business-to-business practice. Trevelino/Keller will focus on industry visibility and branding for WinCup and its product lines, leveraging its recently formed Wheelhouse brand.
NEW YORK—LVM Group has been retained to handle public relations for RKT&B, an architectural firm, and an assignment for Urstadt Biddle, a real estate investment trust.
LOS ANGELES—Burditch Marketing Communications, a public relations and marketing agency with offices in Los Angeles, San Francisco and Nashville, has added a new client, The Hermosa Inn, to its portfolio of luxury and lifestyle properties. BMC was awarded the assignment to represent both the hotel and restaurant nationally by Mike Gildersleeve, managing director and Nicole Plehn, director of sales and marketing.