LOS ANGELES—Lagrant Communications has added six new accounts, including the National Marrow Donor Program, Alberto Culver Company, Kentucky Fried Chicken, Safeway and Broadway Federal Bank. For the National Marrow Donor Program, Lagrant will launch a multicultural media relations campaign targeting Historically Black Colleges & Universities to raise visibility of the organization’s Marrow Donor Drive in the fall. The Alberto Culver Company, manufacturer of Mrs. Dash, hired LC to develop a comprehensive integrated marketing campaign including radio and print to reach the African American consumer market. KFC signed with the agency to increase awareness of its Black Music Month Theme Song Contest for its Pride 360° campaign.
SILVER SPRING, MD—Strategic Communications Group has been named PR agency of record by Everest Software, a leading provider of comprehensive business management software solutions for small and medium- sized businesses. Strategic will initiate a PR campaign to build corporate momentum through aggressive media outreach and leveraging key industry awards and related executive visibility opportunities.
ATLANTA—Arketi Group has been named agency of record for Interactive Diagnostic Imaging, a developer of radiographic technologies and software used in dentistry. Arketi will develop messaging and branding for IDI, as well as design and develop a comprehensive website.
LOS ANGELES—Macy + Associates has been retained as public relations agency for law firm Goodwin Procter. The agency will be working with the law firm in the California region, representing its offices in Century City, downtown Los Angeles, San Francisco and San Diego. Goodwin Procter first established offices in California last year and last month announced the expansion into downtown Los Angeles and San Diego.
SHARON, MA—EH&E, a full service environmental engineering and consulting firm, has selected Tiziani Whitmyre as its public relations and Internet marketing services partner. Based on the agency’s background in the healthcare and life sciences industries, Tiziani Whitmyre was retained to promote EH&E’s new line of web-based compliance solutions.
NEW YORK—Rubenstein Public Relations has added five new clients to its consumer practice: FAO Schwarz, as agency of record; Hatherleigh Press, for book and corporate publicity; Maureen Footer Design, for media relations project work; SushiSamba, for media relations and branding; and Travelogix, for ongoing PR.
NEW YORK—Connors Communications has been selected by For Your Imagination as its PR agency of record. For Your Imagination, which produces and markets original Web series, will rely on the agency to launch and promote its many online shows.
SAN FRANCISCO—Arieff Communications has been retained as agency-of-recrd for four new clients: Hello! Lucky, Hlaska Accessories, Supergoop!, and Suki Pure Skincare.
NEWBURYPORT, MA—Five technology companies—arvato, Bitstream, Salestream Software, X-Rite, and Vertus, have selected Matter as their public relations agency.