Ackermann PR
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Holmes Report
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Ackermann PR

Holmes Report

Regional generalist

Knoxville and Dallas


Ackermann PR refers to itself as a “deep generalist,” providing PR services across multiple industries while providing a depth of expertise in key service areas such as strategic media relations (the skill for which it is best known), marketing communications consulting, crisis communications, and—unusually for a midsize firm—in-house market research. In terms of industry sectors, the firm has broad experience, but particular depth of expertise in real estate development (a particular growth area over the past 12 months), tourism and economic development, healthcare, technology, sports and entertainment, and consumer products.

                Clients praise Ackermann’s responsiveness, quick-on-its-feet thinking, penchant for research and measurement, and its honesty. “Ackermann PR is an amazing blend of very high-level strategic thinking and hit-the-ground-running execution,” says Robin Turner, owner of client The Estates at Norton Creek. “They are smart, focused and think like businesspeople, with an inherent ROI mindset. We learned after working with them for about 60 days that we could turn our whole marketing and communications program over to them and just get out of their way.” Founder Cathy Ackermann has brought together a leadership team with big market, big agency experience, including executive vice president Jeff Hooper; formerly of Midwest ad agency Flynn Sabatino & Day, and Lisa Hood Skinner, who has worked with clients such as McDonald’s and Kraft General Foods. New additions to the team in 05 included Mike Cohen, VP, who was previously communications chief for the Knox County Mayor and news director for television stations in Nashville and Houston

                With 21 full-time employees, Ackermann is the largest PR firm in East Tennessee and one of the leading firms in the state. Revenues growth in 2005 was a modest 5 percent, but the firm added a host of new clients including Vulcan Materials, Vaughn & Melton Engineering Services, Griffitts Mill, Wooly Lamb Organics, The Wrigley Company, the City of Sevierville, United States Enrichment Corporation, Wonder Works, Power Equipment Company, Miller Petroleum and Chattanooga Creek.

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