Consumer specialist with strong fashion credentials
Italy is famous throughout the world for its leadership in the fashion business, and Lorenza Bassetti launched Ad Mirabilia in 1989 as a fashion public relations specialist. Today, the firm continues to enjoy a reputation as one of the leaders in the sector, with expertise spanning menswear, women’s wear, children’s fashion, swimwear and sportswear. But it also has expertise in related sectors, including textiles, luxury goods, home furnishings and design, beauty and health, automotive and boating, entertainment, food and beverage, and even the tech sector.
With a team of 14 professionals (distinguished by extremely low turnover), the firm differentiates itself by offering a combination of creativity and flexibility, an approach that appeals to large multinationals seeking an alternative to the giant PR agencies and to smaller companies looking for a firm that mirrors their own enthusiasm and entrepreneurialism. Services include image analysis and communications strategy, media relations, product launches, celebrity partnerships, special events, and sponsorships. Revenues in 2004 were around € 1.4 million, up about 16 percent over the previous year.
Ad Mirabilia is fiercely independent, but in 2002 it became a member of the ECCO network of international public relations firms, giving it a presence in 40 countries worldwide.