Anne Klein
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

Anne Klein

Holmes Report

Suburban Philadelphia firm Anne Klein Communications Group, which celebrated its 25th anniversary in 2007 with a name change (it was previously Anne Klein & Associates), may have a longer, richer history than most of the firms in this report, but it remains focused on the future, having added two new vice presidents—Mike Gross and Chris Lukach—to its ownership team a little over a year ago and launching itself into the social media realm in 2008, integrating web 2.0 elements into numerous campaigns.


AKCG handles a wide range of strategic communications challenges, including market and brand positioning, community outreach, internal and change communications, and crisis and issues management. The common thread is that they all require the kind of judgment and wisdom that only comes with experience. Klein herself is a 39-year industry veteran (she was inducted into the Philadelphia PR Hall of Fame in 04) and in that time there isn’t much she hasn’t done. And she has surrounded herself with others who have the same depth of experience, most notably chief operating officer John Moscatelli (elected a fellow of the PRSA in 2005), who not only supervises client service but also has been an important rainmaker for the firm, and her husband Jerry, a former broadcast journalist and attorney who plays a significant role in the crisis practice. The firm can also draw on the expertise of a team of senior professionals it calls the AKCG Senior Counselors Alliance.


Fee income was up slightly in 2008, with the healthcare sector once again making a significant contribution, but remains just below the $1 million mark. AKCG continues to work with the scientific business of Thomson Reuters, St. Mary Medical Center and Diakon Lutheran Social Ministries, while new clients in 2008 included Asbury Communities, Croda, Lehigh Valley Health Network, Harrah’s Entertainment and The Visiting Nurse Association of Greater Philadelphia.


“Over many years collaborating with AKCG, I’ve learned that they consistently provide the kind of ‘stuff’ that really matters to clients: strategic thinking, realistic counsel, creative programs, talented teams, advanced writing, timely implementation, quality work, affordable fees, valued results, and outstanding service,” says Patrick Donohue, director of marketing and communications for St. Mary Medical Center. “I don’t know what else to ask for or what more to expect from a public relations/communications firm, except to say that, as luck would have it, strong professional relationships have led to greater blessings through true enduring friendships.”


The firm handled several crisis and issues situations during 2008, including merger and acquisition work in the hospital business, and also worked on the Philadelphia-to-New York and Baltimore-to-New York launch of discount bus service for a Pinnacle Worldwide partner in Iowa. In addition, AKCG provided publicity support for several promotions to launch Harrah’s Entertainment’s new Atlantic City Waterfront Tower and supported the company’s “green” initiatives, recognized by the Environmental Protection Agency with a regional award.


AKCG has been a member of the Pinnacle Worldwide network of international agencies since 1992. Jerry Klein, a former president and chairman of Pinnacle, is now chairman emeritus.

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