Laura Grimmer launched Articulate Communications just as the technology bubble was about to burst, in a New York market that lost most of its Internet company base apparently overnight. But the firm has doubled in size each of the past two years, despite Grimmer’s insistence of being selective about both the people she hires—seasoned communicators with industry knowledge and a passion for the business—and the new client opportunities she chases: typically emerging companies with a compelling business case, often under-resourced, but savvy about how they want to use their budgets.
Articulate has an expertise across categories including enterprise software applications, third-party fulfillment, professional services, supply chain management, RFID and logistics, and approaches problems and opportunities with a business mindset. The firm works with clients to establish metrics that are most relevant to an individual business, product or service, then applies those metrics to measure all activity and ensure that it is delivering real business results.
New business came from client including American Express Tax & Business Services, CyberGuard, DataDirect XML, Newview, Optum, and XTEND Communications. The firm’s relationship with American Express illustrates the value it brings to clients: hired to work with Tax & Business Services group because of its expertise in enterprise software applications, it quickly became part of the marketing team, and is now in line for other project assignments.