Charting the future of public relations
Holmes Report
News and insights from the global PR industry


Holmes Report

Public affairs and strategic communications specialist


Julia Harrison had 20 years of experience in public affairs in Washington, D.C., London and Brussels (where she built an office for global public affairs giant GPC International) before she launched Blueprint in 2003. She wanted the new firm to deliver quality counselling, provided by a staff that is drawn from a wide range of cultures and professional backgrounds, not only in Brussels but internationally. The firm would be independent from the major media holding companies and committed to the quality of client service that comes from direct access to partners and senior staff.

            In addition to Harrison, the firm’s leadership team includes Louise Harvey, a 13-year veteran of the British Foreign Office who was vice chairman at GPC International and founder and managing director of Shandwick Public Affairs in London before joining Blueprint; Debbie Parriss, an expert in corporate and strategic communications who was managing director at Porter Novelli and ran her own corporate and crisis consulting firm; and Sue Couldery, formerly finance director at Interbrand and for the MBO team at Charles Barker Worldwide, who leads finance, administration and IT at Blueprint.

            With a team of associates, counsellors and consultants supporting the three partners, Blueprint is anticipating revenue growth of 80 percent in 2006, much of its driven by the firm’s communications work, although there has been steady growth in the firm’s mergers and acquisitions and competition practices. New clients include PlasticsEurope, ACT, and European Lotteries, although much of the new work has been generated by existing clients. An increasing proportion of the firm’s work in pan-regional in basis, often involving a policy-related advocacy campaign in Brussels and member state capitals complemented by a corporate communications programme throughout the EU and occasionally beyond.

“Blueprint’s added-value has been its integration of advocacy with strategic communications,” says Nancy Russotto, executive director of Plastics Europe, who says the firm has “demonstrated the ability to understand the diverse challenges facing an industry operating in a variety of environments across Europe and to work with the industry to translate them into a focused, coherent strategy that really addresses the needs of our members.” Meanwhile, Visa CEMEA president Anne Cobb says the firm’s “real value is in leading experts doing the client work themselves. The constant involvement of senior people in their programmes keeps their thinking focused on maximising impact for their clients.” Finally, “Blueprint provides the most personalised and tailor-made services I have come across from any Brussels consultancy,” says Miguel Angel Cabra de Luna, director for social and international relations for Fundacion ONCE.

View Style:

Load 3 More
comments powered by Disqus