Coebergh Communicatie & PR, which celebrated its 10th anniversary in 2007, is not the largest public relations firm in the Netherlands—with fee income closing in on €2 million, it’s one of the smaller Dutch firms in this Report—but it may be among the most innovative, particularly in its use of technology. The firm created www.e-knip.nl, a specialized search engine for web clippings, back in 2000; since 2004 its back office has been completely web-based; and last year the firm developed and launched MyCoebergh, an online database of clippings that provides staff and clients 24/7 access to media results—and their advertising value—and offers statistical analysis of those results. That approach has helped the firm attract an impressive roster of blue-chip clients, big brand names such as Louis Vuitton, Mattel, Unilever, Regus, Ernst & Young, AkzoNobel and Tetra Pak.
Another factor is the reputation and experience of founder Gervaise Coebergh, who previously spent eight years in a variety of marketing, communication and public relations roles. In 2002, Coebergh was joined by her husband Piet Hein Coebergh—formerly a business consultant with
The firm has enjoyed steady double-digit growth each year since its launch, and last year was no exception, with the business-to-business sector particularly hot and the luxury goods category continuing to be a source of new opportunities. There was new business from Ernst&Young Nederland, celebrating its 125-year anniversary; VSBfonds, one of the largest charity funds in the Netherlands; Desso, a global leader in quality carpets and artificial grass, AkzoNobel; Friesland Bank, Nestlé and Sofitel The Grand Amsterdam. They join a client roster that includes Louis Vuitton, Tetra Pak, Lucas Bols and Insinger de Beaufort. Notable work included the Business Woman of the Year award for Veuve Clicquot; the launch of Mercedes-Benz Dutch Fashion Awards for the Dutch Fashion Foundation; and several new product introductions for Swarovski.