At CooperKatz & Company, creativity is the catalyst for communications programs that find clear ways of expressing complex ideas. Founded by Burson-Marsteller veterans Andy Cooper and Ralph Katz (who headed the giant agency’s creative department), CooperKatz has distinguished itself from day one by combining creative, risk-taking ideas and a highly disciplined approach to client service. It works with clients in a wide range of industries—technology, financial services, telecommunications, professional services, consumer products, and e-commerce—with a full spectrum of public relations services as well as in-house creative, including design and production of special events, business meetings, business presentations, videos, and printed materials.
On track for 33 percent growth this year, CooperKatz will hit $2 million in revenues. Much of the growth has come from new economy clients such as U.K-based bolero.net, a service that facilitates international trade via the Internet; thelibraryplace.com, an e-marketplace for the library community; and NewsAlert, a content aggregator for financial web sites. Other new clients include TowerGroup, an industry analyst firm covering the intersection of financial services and information technology. Ongoing assignments include programs for Sun Microsystems and the Association of National Advertisers.
CooperKatz also beefed up its senior management team with three key hires: Andrea Martone, previously a VP at Howard Rubenstein, joined as media director; Bernadette Walsh came on board as manager of client service from the New York City Economic Development Corporation; and Jennifer Ahn was named manager of creative services, joining from Visualize, Inc.